Coral Gables Riviera

Friday, January 17, 1941, page 6 (of 8)

← Earlier issue Later issue → Download this page

The page

You can also pinch or scroll to zoom, and drag to move around.

The text of this pageRead by computer from the scan, so some words may be wrong. The page picture is the original.

CORAL RIVIERA

AN INDEPENDENT COMMUNITY NEWSPAPER Published every Friday by the Miami Riviera Publishing Company, 306 Coral Way, Coral Gables, Florida Established January, 1926 Combined with the Dade County and Coconut Grove Times, 1929. JOHN D. MONTGOMERY President JAMES B. MOORE Editor and General Manager Mailing Address, P. O. Box 704 Telephone 4-1614 SUBSCRIPTION RATES One Year by Carrier, Coral Gables and immediate vicinity $2.00 Six months $1.25 One Year by Mail $3.00 Entered as second class matter May 21, 1926, at the Postoffice at Miami, Florida, under Act of March 3, 1879.

Faith In Florida

● Going into its 16th year of service to a major portion of Florida, the Florida Power and Light company looks back on progress which has brought it through collapse of the boom, two hurricanes and a major national depression to a huge organization now serving 217 communities. The company was born during the days of Florida's reckless expansion, when conditions in 1924 emphasized the necessity for adequate electric service. Existing facilities were incapable of coping with the demand. That year, American Power and Light company recognized the need for a unified service and began buying up individual power plants. The units were rehabilitated and lines were connected according to approved plans for an integrated system. In fact, it was only several weeks ago that Florida Power and Light observed its 15th birthday. For it was incorporated on Dec. 28, 1925, by the American Power and Light company as an operating company for the acquired electrical properties. During that first year, the company began construction of the Lauderdale-Dania steam electric generating station and the first generator was installed. Transmission lines were built by crews working literally day and night. Suddenly, then, the boom-bubble collapsed. There was financial chaos throughout Florida in that year of '26. Disaster struck again in September, as a still-remembered hurricane destroyed 1,500 miles of transmission and distribution lines. Service to 55,000 customers was choked off. Because they hadn't been properly maintained for years, the newly acquired properties were almost destroyed. But American Power and Light immediately furnished men and money for the vast reconstruction job and the rapid rehabilitation of the entire service won acclaim from all Florida. Even through the post-boom depression here, the company continued construction, serving 112 communities with an aggregate of 115,000 customers by the end of 1926. The Sanford, Lauderdale and Punta Gorda generating plants were operating and interconnection of the entire system was progressing rapidly. Officials became interested in the development of agriculture in Florida and extended the lines to serve farmers around Lake Okeechobee. Again came disaster. This time, the 1928 hurricane, which destroyed facilities in the lake area. But the company rebuilt its lines with sturdier construction, the section grew quickly and the company increased its generating capacities yearly. In 1937, Pahokee and the entire Glades area tied into the interconnected system. Even through national depression years the company continued to extend its rural electrification. By 1930, it was serving 148 communities; its generating capacity had been stepped up to 133,840 kilowatts. In 1936, service was extended to 1,500 rural customers, and in 1938, 343 miles were built to 25 small communities. Contract was awarded in 1939 for an additional 30,000 kilowatt steam turbine generator to be installed in the Lauderdale station, increasing this plant's capacity 50 per cent, to 90,000 kilowatts. That station is one of the largest such power stations in the entire south. Today, as 1941 is being written into history, Florida Power and Light company serves 217 communities in Florida—along the east coast, in the Okeechobee, north central and southwest areas of the state.

LETAW'S PHARMACY THE REXALL STORE

Cosmetics Drugs PRESCRIPTIONS LETAW'S PHARMACY THE REXALL STORE Ponce de Leon Boulevard Phone 4-0848

SWIMMERS We Specialize in Keeping You FIT

This consists of mineral vapor baths general and specific massage, infra-red baking and nerve conditioning. Treatments for muscular, joint and nerve conditions. Director, C. H. MacDonald, formerly of the Roney Plaza and the Miami Biltmore Hotels. The women's department in charge of Mrs. Bess Robins, masseuse. MacDonald Health Studio Arcade Building Ponce de Leon Blvd. Phone 4-1253

Southern Dairies Sealtest MILK

That delicious new flavor you taste in Southern Dairies Homogenized Vitamin "D" Milk is due to this important fact: "There's cream in every drop" Southern Dairies Sealtest MILK Sealtest, Inc. and its member companies are under one common ownership

BILTMORE BRIEFS

By MILTON M. CHAPMAN As has been expected, the season at the Miami Biltmore is becoming busier with succeeding weeks, the past seven days having seen a new burst of activity here. At the moment we are in the midst of an important golf tournament and two convention groups. It is always a pleasure to welcome delegates from the National Association of State Racing Commissioners, who are holding their mid-winter meeting here this week. Their sessions are extremely important to the racing world, as all these gentlemen administer the sport in their respective states, of which there are 22 in which horse racing is legalized. Many of these commissioners I am glad to number among my old friends, while others are making their first visit to Florida. Many of them having left the blistering winds of the North, they tell me how much they enjoy being in the attractive and refreshing atmosphere of the Miami Biltmore, expressing the hope that they will be able to extend their stay beyond the convention. We also have with us a genial group from the Electrolux Corporation, who are finding considerable pleasure here, too. Representing an important American industry, these gentlemen are assured of a particularly warm welcome at the Biltmore. With the windup of the Men's Amateur tournament this week, the curtain is officially raised on the splendid winter golf program, and we now look forward to four more important golf fixtures before the all-important International Professional Four Ball Tournament in March. All indications point to a highly successful golf season here this year, the next event being the Mixed Scotch Foursomes on Sunday, Jan. 26, followed by the ever-popular Women's Championship, Jan. 27-31, then the Seniors' Championship on Feb. 17, and the Amateur Four-Ball Feb. 23-27. The International match is scheduled March 2-5, climaxing our golf calendar. We are proud in being able to say that the Miami Biltmore presents more really important golf events than any other country club in the country, and this is not a layman's opinion but one held by the golfers, themselves. Members of the 1941 golf committee had an interesting session the other evening, completing plans for this season, and discussing plans for future years. Sam H. McCormick, well-liked president of the club, presided at the informal discussion. General chairman of the committee is capable L. Suffern Tailer, and the members who head other committees include Judge T. E. Price, pairings and invitations; Mrs. Mary Reeder, women's golf; Ted Lucchesi, tickets and finance; Hawley Russell, gallery; Nelson Davies, starter; Freelann B. Viquesney, house; W. Y. Stembler, rules and regulations; and C. E. Engelbrecht, publicity. Everyone seemed to be of the opinion that the Biltmore will enjoy one of its greatest golf seasons ever in 1941, and every member of the golf committee pledged himself to do his part in seeing that the program is carried out successfully. The Palm Patio continues to be an extremely popular rendezvous Sunday afternoons following the pool shows. The last two weeks have seen a large number of patrons taking advantage of the warmth of the sunlight that sifts through the spreading palms, and to watch our talented array of entertainers. Winning equal popularity now that the season is well under way is the Giralda Room, scene of nightly dinner dancing and a floor show; and the Cabana Club, where a similar program is presented later in the evening. Altogether, social activities are plentiful at the Biltmore and will continue to be throughout the remainder of the season. NOEL CHAMBERLIN GUEST OF ROBERT MONTGOMERY Col. and Mrs. Robert H. Montgomery, old Cutler Road, entertained as their house guest this week, Noel Chambe lin, prominent landscape architect of New York. Mr. Chamberlin has been associated with W. L. Phillips in the proposed system of waterways and planting planned for Fairchild Tropical Garden.

AT RANDOM — by VIRGINIA —

You often have heard the expression, "He's a natural born salesman," haven't you?... And it's true, if applied to some boys... A good example of a family of salesmen, we think, will be the family of Carroll Daniels. Warner, the 18-year-old Antioch College sophomore, of the Daniels clan, recently completed his six weeks of work experience at Marshall-Fields' huge store, outselling all the other students, averaging about $200 of sales a day. Warner was business manager of the Ponce Tribune. Sammy Daniels, the younger of the boys, is a salesman, too, having once captured the prize for selling the most tickets to the Boy Scout carnival. But both Warner and Sammy will have to outshine their father. Speaking of Daniels, that store has some of the best buys we have seen in inexpensive spectator sports frocks right now. There are Ann Sutton, Queen Mako, Ken Classics and the famous Lynbrooks. The latter are out in a new style, fine for golfers or for the races. Of a fine chambray, they are a beautiful coral, blue or brown . . . priced from $5.95 to $7.95. There is another famous line of dresses at Daniels now, too, but they cannot advertise the name. In that group you will find some cool little rayon prints, tailored-well, for $3.95. There is one sure way of discovering your type of make-up. Try on every bit you hit the right one. At Alma Sanchez's now, you can while away the time profitably by experimenting with the Monique make-up tray, which has a large array of all the various skin tones in all cosmetic needs. Perhaps you have been using a deep shade of wine-red, when your type should lean toward the rosy-pink. We have heard many compliments for Breeding's hospitality, and particularly each restaurant customer gets a little glass of fresh orange juice as soon as the customer is seated. This sort of thing is remembered long after the customer is gone, and is a good example for other merchants. The Tiffin, one of the finest restaurants in the Gables, has been selected for mention in Duncan Hines' famous book, "Adventures in Good Eating." The Tiffin deserves the mention both for its service and cuisine. We can remember the days when one had to part with five dollars to get a pretty handbag. Just the other day we were in the Dianne Shop on Coral Way and saw some of the new resort bags that shop is showing at $1. They are in the new large shapes, and in the luscious Tropical shades you want. The same shop is having a sale on Barbizon and other well-known makes of lingerie, with onethird off the usual price. Here is a chance to stock up on your favorite slips, gowns, bras, panties and pajamas. Harper Method Beaute Salon is featuring the new "remote control" permanent wave, which allows no wires to touch the head, and automatically controls the amount of heat each type of hair should receive. There is no opportunity for your hair to get more or less heat than it should have, and there is a nice feeling of comfort and safety, while the heat is on, so to speak. Minna Lee's attractive window displays brighten up shopping center on Coral Way... Holley's have some new divided glass trays and snack dishes that are grand for parties... you simply should try the whipped cream delicacies at Leon's Bakery for your next party (unless your guests are dieting). Our vote for the most genial business man of the week goes to Andy Houston. Andy knows almost everyone in town, he always has a smile ready, he is a tireless civic worker, and has a fine sense of humor. He easily wins the vote.

Red Cross Secures Deigaard Bldg.

● Through the fine cooperation of F. N. Deigaard of 260 Avenue Giralda, the Red Cross has secured one of the Deigaard new store rooms at no cost, for use as a centre for the making of surgical dressings for the Army and Navy of the United States. Mrs. Charles Susong is the uermanent chairman of the surgical dressings unit. She announces operations will begin at 10 a. m. Wednesday and will continue daily exclusive of Saturday. Volunteer workers are asked to wear white.

FIFTY BOYS AND GIRLS ATTEND RADIO CLASSES

● Approximately fifty boys and girls attended the first of a series of 13 classes in radio technique, Tuesday afternoon at station WIOD. These classes sponsored by the P.T.A., the speech teachers and WIOD, offer a choice of work in the drama, announcing, continuity and sound effect.

SAM AND FRANK

Minorca Prime Meat Mkt. 233 MINORCA AVE. SAM AND FRANK FORMERLY OF RATHS Prime Beef; Fresh Poultry; Pork Ph. 4-9709 Free Delivery

Sightseeing Bus To Start Today

● Due to the fact, that Coral Gables has always been one of its featured tours, the Florida Transportation Company operating a number of sightseeing buses out of Miami and Miami Beach will start operations from the Colonnade building stand, this morning. Officials of the company, long established in Miami have had the Coral Gables tour in mind for the past several years and now feel that the city will support the service. If the response warrents the tour will cover interesting routes.

DOT BLANTON MANICURIST

Formerly with GORDON'S Now at the VARSITY BARBER SHOP 204 Coral Way

GREEN CANDLE TEA ROOM

Giralda Avenue, 1 Block East of Ponce de Leon Blvd. - Ph. 4-9334 Meet your friends where food is cooked as you like it.

STATEMENT OF CONDITION THE CORAL GABLES FIRST NATIONAL BANK CORAL GABLES, FLORIDA Organized 1926 Edward C. Romfh, President Comptroller's Call, December 31, 1940

SAME MANAGEMENT Since Organization 1926 DIRECTORS Edward C. Romfh President, First National Bank of Miami Preston G. Prevatt Shutts, Bowen, Simmons, Prevatt & Julian, Attys. Herbert S. Sawyer Evans, Mershon & Sawyer Calvin Oak Capitalist Charles G. Brand Brand Properties, Inc. Dennis V. Renuart Secretary-Treasurer Rennart Lumber Yards, Inc. Frank N. Holley, Jr. P. N. Holley 5-10c Stores Charles F. Baldwin Baldwin Mtg. & Ins. Co. Charles T. Fuchs, Jr. Fuchs Baking Co. Rodney Miller Contractor Luther Chandler Fruit and Vegetable Grower Wirth M. Munroe Yacht Designer OFFICERS Edward C. Romfh President Eugene B. Rimes, Jr. Vice-President and Cashier George L. Whyel Vice-President Laurence E. Stevens Assistant Cashier W. A. Mann Assistant Cashier DEPOSIT INSURANCE CORPORATION $5,000 MAXIMUM INSURANCE FOR EACH DEPOSITOR MEMBER FEDERAL This Bank is controlled by The First National Building Corporation, an affiliate owned by The First National Bank of Miami. STATEMENT OF CONDITION THE CORAL GABLES FIRST NATIONAL BANK CORAL GABLES, FLORIDA Organized 1926 Edward C. Romfh, President Comptroller's Call, December 31, 1940 ASSETS Loans to Individuals, Firms and Corporations | $ 324,775.13 First Mortgage Loans on Real Estate | 25,250.00 Overdrafts | 79.10 Real Estate Owned | 4,000.00 Stock—Federal Reserve Bank (102 Shares) | 4,500.00 Furniture and Fixtures | 10,000.00 Other Assets (Accrued Interest and Prepaid Expense) | 5,148.31 Bonds Owned (See List*) $1,504,780.79 | Cash Reserve and Due from Banks 1,560,573.36 | 3,065,354.15 Total | $3,439,706.69 LIABILITIES Capital | $ 100,000.00 Surplus, Undivided Profits and Reserves | 93,195.49 Deposits | 3,246,511.20 Total | $3,439,706.69 DEPOSITS December 31, 1939 $2,609,796.99 | December 31, 1940 $3,246,511.20 This Bank is Controlled by the First National Building Corporation, an Affiliate Owned by the First National Bank of Miami LIST OF BONDS OWNED U. S. GOVERNMENT OBLIGATIONS, Direct and/or Fully Guaranteed: (Maturing within 5 years or less) | $ 464,200.00 (Maturing within 10 years or less) | 823,093.75 (Maturing within 15 years or less) | 103,987.04 INDUSTRIAL BONDS | 15,000.00 PUBLIC UTILITY BONDS | 20,000.00 FLORIDA MUNICIPAL BONDS | 53,500.00 OTHER STATE AND MUNICIPAL BONDS | 25,000.00 Total | $1,504,780.79 Appreciation of Market Value Over Book Value | $ 65,825.21 *(A Detailed List of Bonds Owned Will Be Forwarded Upon Request) MEMBER FEDERAL RESERVE SYSTEM AND FEDERAL DEPOSIT INSURANCE CORPORATION

The Wires Poured In... ... when we asked 5,000 Dodge Buyers what they like most about their new 1941 Dodge...

WESTERN UNION N54 30 DL =CX CHICAGO ILL 1054A DEC 19 1940 DODGE BROS CORP=DET= FEELS GREAT TO BE IN BIG CAR CLASS AND SAVING MONEY TOO DELIGHTED WITH ROOMY, BEAUTIFUL DODGE INTERIOR, J B MOSER These original wires and hundreds of others are in our files—Dodge Brothers Corp., Detroit, Mich. BIRMINGHAM MAN WIRES... "Entire family crazy about Dodge Fluid Drive... works like magic in city traffic... makes driving marvelously smooth and simple." SPOKANE DOCTOR... "1941 Dodge is a honey. It's big. Good looking and roomy. Best riding car I've ever owned. Dodge Fluid Drive is really swell. What a relief in traffic. Incidentally, this is my 8th Dodge." NEW YORK MAN SAYS... "Delighted with my fifth Dodge. Certainly got my money's worth in this big car. Dodge Fluid Drive is great stuff. Nothing like it in city traffic." ★ ★ ★ FROM all sections of America came this enthusiastic praise of the 1941 Dodge—Fluid Drive* proved a sensation...the most talked about engineering advance in years! Have you tried it? You have got to see for yourself the new 1941 Dodge to really appreciate this sensational car. See your Dodge dealer today for a demonstration. And ask him about the Easy Budget Terms. Just a few dollars more than smaller, low-priced cars. Prices subject to change without notice. 1941 DODGE LUXURY LINER WITH OR WITHOUT FLUID DRIVE* *FLUID DRIVE OPTIONAL AT SLIGHT EXTRA COST Tune in on Major Bowes Original Amateur Hour, Columbia Network, Thursdays, 9 to 10 P. M., Eastern Standard Time TUTAN MOTORS 210 AVENUE MINORCA PHONE 4-7641