Coral Gables Riviera

In the Women's World

Riding the range or just dude ranching finds this an effective costume for western outdoor life. Suitable for spectator and active sports, it also includes a pair of brown western riding pants. (Designed by Marge Riley.)

King's Daughters Holds Annual Election Meeting

The annual business meeting and election of officers of the Greater Miami Circle of the International Order of The King's Daughters and Sons was held recently at the home of Mr. and Mrs. Frederic Bond, 444 S. W. 25th Road. After reports and plans for further civic and patriotic work, patriotic songs were sung by Mrs. Wade Livingston Street with Mrs. Florence Dunlop at the piano. An account of The King's Daughters work in Iowa was given by Mrs. E. J. Sankey, a winter visitor from Waterloo, Iowa, and readings were given by Frederic Bond. The following officers were elected for 1942: President, Mrs. J. H. Zimmerman; first vice-president, Mrs. J. J. Russell; second vice-president, Mrs. M. C. Cronin; recording secretary, Mrs. F. C. Latimer; corresponding secretary, Mrs. H. H. Trice; treasurer, Mrs. C. W. Bainbridge; adviser, Mrs. Frederic Bond, second vice-president of the International Order.

Club Plans Stamps As Tournament Prizes

A strong note of patriotism will be injected into the Coral Gables Woman's Club annual bridge tournament this year, when top and second prize winners for the series will receive $10 and $5, respectively, in United States Defense Stamps. The series of parties will be inaugurated on Friday, January 16th, at the clubrooms, where play will begin promptly at 10 A. M. and conclude at 12:30. The bridge will continue at the same time on Fridays for eight consecutive weeks and the best five scores out of eight will be taken for the two top prize winners. Mrs. Leo Brown is in charge of the tournament, with Mrs. E. B. Hunter and Mrs. L. E. Huguelet assisting.

HOW MATERIAL SHORTAGES AND DEFENSE REQUIREMENTS AFFECT TELEPHONE SERVICE

From 1931 through 1939 Southern Bell service was brought to a peak of efficiency never before attained. During these years we had full margins of plant facilities, and most telephone workers were veterans with years of experience and training. These conditions created a situation ideal for concentration on the betterment of the speed and quality of our services. Now the situation is reversed. Defense requirements, both military and industrial, as well as unprecedented demands for individual service, have placed exceptional burdens on our physical resources and manpower. Added to this is the tremendous increase in local and long distance calls, which combined have developed service demands without parallel in our history. Thousands of new workers have been employed and trained, and millions of dollars have been spent to expand our facilities to meet these heavy demands. We hope you will agree that we have so far been generally successful in meeting the demands for telephone service, great as they have been. Because of conditions beyond our control, such as the shortage of copper and other essential materials, it may be, as time goes on, that we cannot continue to meet the demands in certain congested areas with the same success. However, we pledge you that we shall continue to do our very best, with the determination to accomplish the impossible rather than trying to show why the possible can't be done. Southern Bell Telephone & Telegraph Company INCORPORATED

Now we have bowling shorts to add to our active sportswear wardrobe. Pretty CBS songstress Louise Tobin wears a pair here in a forest green crease-resistant rayon material, which are fashioned like a divided skirt. Her blouse is printed in red and green cowboys, cactus and sagebrush. (From Maurice Everetts, Calif.)

Splashy prints in high shades on white backgrounds will be featured by many designers in 1942 resort collections. Ginny Simms wears here Violet Tatum's cactus print dinner gown in brilliant shades of greens and violet. Notice the simplicity of its styling—slight front drape and train—which displays the print to full advantage.

Slack suits with a gay red waistcoat is worn here by Kathryn Keyes. It shows the new trend in dressmaker slacks suit with its full-sleeved Gauchita blouse in red and beige plaid sheer wool, slim slacks in beige and vest with nipped-in waist. (From Murray Goldstein, Los Angeles.)

BOYS

There is a tremendous need for a clean, wholesome, yet entertaining boys' publication. That's why, for 20 years, the Boy Scouts of America has published BOYS' LIFE. It's the magazine you will be glad to give your son . . . or a friend's son. Only $1.50 a year . . . $2.50 for 2 years. Send your order to: BOYS' LIFE, No. 2 Park Ave., New York Or to your newspaper office or local agent LIFE

DON'T LET COUGH DUE TO COLD TEAR YOU TO PIECES

Buy a bottle of MENTHO-MULSION, the scientific preparation which in a FIG Syrup base deposits 9 medicinal ingredients in your system to help expel tickling phlegm, soothe irritated throat passages and help ease nervous tension. Ingredients of MENTHO-MULSION are listed on the label and your own doctor can tell you its merits. At druggists. Satisfaction guaranteed or money back. 60c & $1. FIRST DOSE Relieve stuffy nose due to colds with Mentho-Mulsion nose and throat drops and breathe more easily. Ask your druggist. MENTHO-MULSION Starts Relief Leading Druggists Everywhere

STRAIGHT FROM NEW YORK

BALLET LENGTH FOR DANCING So-called "ballet-length," or mid-calf length, skirts are seen at all the winter resorts and at hometown dances. Girls put velvet ribbons on their toeless lustrous slippers when wearing the new ballet-length evening dresses, winding the ribbon about their ankles for a true ballerina effect. This New York creation has a "ballet-length" skirt of lustrous black taffeta over a pink satin petticoat, and a simple jersey bodice.

Diary of a Beauty Authority

By HELENA RUBENSTEIN (The famed beautician stresses the importance of face powders in this week's article.) NEW YORK, Jan. 15.—Like every other American city, this great metropolis is now preparing for war 24 hours a day. Women are devoting much of their spare time to the Red Cross, to the American Women's Voluntary Services, and to other defense project which will help us to deal successfully with any emergency. There is a good deal of talk about a possible shortage in cosmetics due to the war, and any number of women have come to us asking whether they will soon find themselves without lipstick or face powder or face cream and what to do about it. In these troubled times, the importance of beauty in maintaining a woman's morale and providing her with hope and courage cannot be overestimated, and it would be a good thing if every women began now to conserve her beauty preparations, in the face of a possible shortage in the future. Today I received a letter from a young woman in England serving in the Women's Auxiliary Air Force, part of which reads: "I don't think I shall ever get used to doing without the beauty preparations I used to take so much for granted. I wish now that I had not been so wasteful when cosmetics were plentiful. Do advise American women to treasure their beauty preparations in preparing for the future." This is excellent advice, and going even further, I think every women would benifit by making a little beauty plan for herself to help her conserve her beauty preparations. She should save all her cases and buy refills as much as possible. She should begin to simplify her beauty care and learn to use one good all-purpose cream for cleansing, lubrication and massage. And she should cut down on her hairdressing problems by wearing her hair in one of the new, short easy-to-keep coiffures, which, by the way, are also much more serviceable for active duty—yet can be transformed into a glamorous evening coiffure by the addition of one of those facinating new false chignons or braid pieces which match your own hair exactly. With a little intelligent planning, there is no need to worry about doing without the essentials of beauty in the future. Every woman should regard it as part of her job in the national defense program to keep herself looking as young and lovely as the men in the service expect her to look. (If you have any personal beauty problems you may have them answered by addressing Helena Rubinstein, care of this paper.) Next: Makeup in the Modern Mood

Vitamins Vitality Victory

Gables Health Mart 218 CORAL WAY

A Beauty Secret FOR THE GLAMOUR GIRL OF 1955

Fourteen years from now, will your little daughter possess that glorious, vibrant charm which comes from glowing health? Sealtest Homogenized Vitamin D Milk can be a big help. It has all the vitamins of regular milk plus an additional amount of Vitamin D. It has all the health value of regular milk plus creamier flavor—readier digestibility. Why not give your youngsters the benefits of this fine milk that's rich it flavor—rich in vitamins—Sealtest supervised for purity and cleanness? Southern Dairies Sealtest HOMOGENIZED VITAMIN "D" MILK Sealtest, Inc., and its member companies are under one common ownership Don't Miss Rudy Vallee in the Sealtest Radio Show, Every Thursday, 10 P. M.—WIOD

Mr. and Mrs. J. J. Frank of Coral Gables are among recent arrivals at the Berkley-Carteret Hotel in Asbury Park, N. J.

KING'S DAUGHTERS PLAN BENEFIT BRIDGE

The Greater Miami Circle, International Order of King's Daughters and Sons will have a benefit bridge party at the home of Mrs. Hart D. Knowlton, 588 N. E. 58th St., Miami. The party, to which all visiting King's Daughters are invited will be held at 2 p.m. Wednesday, January 21st. Mrs. William DeLong and Mrs. Fram Marrow will be assisting hostesses.

LEGAL NOTICE

To Whom It May Concern: You will please take notice that the undersigned will, on or about January 30, 1942, register with the Clerk of the Circuit Court of Dade County, the name "The Record Shop," as required by Chapter 20953, Acts of Florida, 1941. Phyllis Webber, doing business as "The Record Shop," 2412 1/2 Ponce de Leon Boulevard, Coral Gables, Florida. Jan. 9, 16, 23, 30, 1942.

TAHITI BEACH CORAL GABLES

"Where discriminating people will find their own kind" Fifteenth Season - Rates on Request SELECTED CLIENTELE PHONE 4-9462

GEORGE H. CRAWFORD A Master Plumber

With Efficient Journeymen to Help At a Fair Price 3396 Coral Way Phone 4-2140 Ask any one of my satisfied customers about this service. They will tell you it is prompt and efficient.

ORNAMENTAL SHRUBBERY & PALMS WHOLESALE & RETAIL

Mangus Landscape Nursery Established 1922 GOULDS, FLORIDA

THE CASA LOMA HOTEL ADJOINING THE BILTMORE

Is a friendly hotel and it serves a friendly city. Several rooms and apartments are still available on a daily or weekly basis. The rates are reasonable. Here you will find excellent food service at popular prices. Schedule your next Bridge Luncheon with us. Special holiday rates are still available for your friends. Let's keep them in the Gables. MUSIC BY MUZAK GEORGE C. ANDERSON, Manager Phone 4-2571

A TREAT THAT'S KIND TO YOUR BUDGET

Freezer - Fresh COLONY ICE CREAM IN Pint Packages 18c Each 2 for 35c 8 FLAVORS VANILLA CHOCOLATE STRAWBERRY BUTTER PECAN BLACK WALNUT PEACH FRUIT SALAD PISTACHIO NUT COLONY FREEZER - FRESH ICE CREAM A Quality Product Made with pure cream, nuts, fruit and flavors THIS COUPON IS WORTH 10c on the purchase of each quart of 10c COLONY ICE CREAM AT 204 Giralda Ave. NAME ADDRESS