Coral Gables Riviera

Friday, July 25, 1941, page 5 (of 8)

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DON'T TAKE IT THE HARD WAY!

BEING A GOOD CITIZEN by keeping in step with Coral Gables really isn't a tedious task at all. In fact, we make it downright pleasant for you with a capsule called "THE CORAL GABLES RIVIERA." If taken once weekly we guarantee that you'll be well informed on everything that's going on in your community. And it is palatable. Just look at the prescription! COMPLETE COVERAGE THE CORAL GABLES RIVIERA brings you ALL the NEWS that happens in Coral Gables, a claim unchallenged by any other newspaper. You will find this news presented precisely, completely, without exaggeration, correctly and without bias. BEHIND THE NEWS For the news behind the news don't miss Jim Moore's "Our Town" column, which is a regular feature of the editorial page. Judged one of the top three columns in the state by the Florida Press Association, "Our Town" brings you the highlights and the by-play that add interest and color to everyday living. SPECIAL FEATURES "Nancy Humphreys' "Clipper Crowd" keeps you in step with the Pan-American personnel. "This One's On You" brings you amusing anecdotes about your fellow citizens. These are just two of the many features in store for you in issues to come. OPINIONS Coral Gables voices its opinion through the editorial page of The Riviera. Here you will find editorials that present issues fairly, clearly and fearlessly. Here the reader speaks his mind through the Mail Column. The Editorial Page is YOUR page—read it and use it. THE SOCIAL WHIRL The kaledioscope of social events that make life interesting in Coral Gables are mirrored every week in Helen Reynolds' "Gablesgrams" on the society page. This chatty column is packed full of the activities, the comings and goings of Gableites. It's the best way to keep tab on your friends. GUIDE TO VALUES Every week The Riviera brings you the sales messages of the outstanding business places in Coral Gables. Up and coming merchants realize that The Riviera is the ONLY way to reach the Coral Gables market and wise shoppers use the advertising columns as a guide to real values. CORAL GABLES RIVIERA "YOUR COMMUNITY NEWSPAPER" 306 Coral Way Our Job Printing Department Is Equipped to Answer All of Your Printing Requirements Phone 4-1634