Coral Gables Riviera

LET'S DO SOME FIGURING ABOUT SHOPPING

There's been a lot of talk lately about the War and its effect on the Housewife. Mr. and Mrs. John Q. Public have been asked to dig deep in their pockets to support the War effort, which they are gladly doing. Food costs are rising every day. The use of the automobile is being curtailed by tire rationing, the cessation in the manufacture of cars for civilian use and by the prospect of even stricter rationing on other vital auto parts. The income tax is going to hit more people and hit much harder this year. In view of all these things John Public is forced to Watch His Pennies. During the War It Is Important --- Yes Vital ---- to Save on Gasoline, Tires, Wear and Tear on the Car Itself Before the War, we in the United States were accustomed to using our automobiles with reckless abandon. Now, with the manufacture of war materials claiming metals and other products, we must restrict the use of our cars as much as possible. We must prolong the life of the family buggy for at least two or three more years by using it only when it is absolutely necessary. With Living Costs Rising "A Penny Saved" Takes on Added Importance for Everyone We must cut corners whenever possible—and this is where the shopping angle becomes a very important one. Did you ever stop to think how much a shopping trip to Miami costs you? Let's add it up. The average shopper from the Coral Gables area drives a minimum of 15 miles on a trip to Miami. Because most of this is "stop and go" driving, a gallon of gasoline is used—21 cents. The parking lot adds at least another 10 cents. Stop and go driving costs you about four cents worth of rubber (an item you can't replace no matter what the cost). Oil figures in the picture at about two cents. Wear and tear on vital and perhaps unreplaceable parts must be taken in account for about three cents' worth. There's forty cents, figuring at a minimum, that you unnecessarily spend. Some trips cost you as high as 70 cents. Many trips like these knock a hole in the best planned budget. And what do you get in return? Your nerves are frazzled by traffic jams and jostling crowds. Physically you are tired out and your feet probably hurt. You've paid, on an average, the same prices you would pay in Coral Gables—without the personalized friendly service you find in local stores. You've made it harder for your fellow townsmen to meet their expenses and you haven't given your home community the boost you owe it. Coral Gables Merchants Solve Your Problem Coral Gables has a complete shopping district capable of serving its own community as well as the southwest section. Wide boulevards make traffic problems nonexistent and plenty of free parking space is available for all. Coral Gables merchants are enterprising. Their stocks are complete—they are able to furnish you with almost any article you may desire. Local merchants are reputable and stand back of their products. They take a personal interest in their customers, because they are fellow townsmen. Their service is friendly as well as efficient. They are interested in you—and want to help you as much as possible during this war crisis. They have helped to build this community—they want to see it continue to progress. That is why they urge you now to do a little figuring—so that you may see the wisdom of shopping at home—and the folly of the needless expense of going outside of your own community to buy. We will need good COMMON SENSE to win this WAR—and saving by shopping at home is a good start along that line. This Message Is Sponsored by the Chamber of Commerce and These Gables Merchants: Members of the Merchants Bureau of the Chamber of Commerce A. DERBY PILKINGTON STUDIO 2300 Ponce de Leon Boulevard | ALCAZAR PHARMACY Ponce de Leon Blvd. at Alcazar Ave. | ALMA SANCHEZ Hairdresser 254 Coral Way | ANN'S BEAUTY SALON 2412 Ponce de Leon Boulevard | ARAGON LUNCH ROOM 2414 1/2 Ponce de Leon Boulevard | BEA'S SHOP Laundry & Dry Cleaning 2414 Ponce de Leon Boulevard | BREEDING'S Economy Drug Store Ponce de Leon at Coral Way | BOULEVARD SHOE REPAIR SHOP 2324 Ponce de Leon Boulevard | COLLEGE CUPBOARD 248 Giralda Avenue | CORAL GABLES LOCK & KEY SHOP 138 Aragon Avenue | CORAL GABLES CAFETERIA 208 Alcazar Avenue | CORAL GABLES DRESS SHOP 2004 Ponce de Leon Boulevard | CORAL GABLES FEDERAL Savings & Loan Association 2501 Ponce de Leon Boulevard | CORAL GABLES GROCERY 2012 Ponce de Leon Boulevard | COULTER HDWE. & PAINT CO. 1800 Ponce de Leon Boulevard | CORAL THEATRE 2315 Ponce de Leon Boulevard | CORAL WAY CLEANERS, Inc. 225 Coral Way | DANIEL'S Opposite Gables Theatre | DEIGAARD & PRESTON Builders 264 Giralda Avenue | DIANNE Accessories 246 Coral Way | DOWLING'S MARKET 111 Coral Way | DR. T. L. FITzGIBBON 2312 Ponce de Leon Boulevard | ENGEL'S MEN'S SHOP 2207 Ponce de Leon Boulevard | FRANCES BEAUTY SALON 2127 Ponce de Leon Boulevard | F. N. HOLLEY 5 & 10-Cent Stores 217 Coral Way | F. N. HOLLEY 5 & 10-Cent Stores 2136 Ponce de Leon Boulevard | GABLES HEALTH MART 216 Coral Way | GABLES MARKET 2101 Ponce de Leon Boulevard | GABLES SHELL STATION 1611 Ponce de Leon Boulevard | GABLES THEATRE 2112 Ponce de Leon Boulevard | GAS-OIL PRODUCTS 1912 Ponce de Leon Boulevard | GORDON'S BARBER SHOP 2338 Ponce de Leon Boulevard | HANK'S SERVICE STATION 2122 Ponce de Leon Boulevard | HARPER METHOD BEAUTY SALON 142 Alhambra Circle | HARRY LINDBORG Custom Tailor 101 Andalusia | HARRY LINDBORG Nunn-Bush Shoes Lindborg Building | HOUSTON-HURST PAINT CO. 2305 Ponce de Leon Boulevard | ILA SMITH Laundry & Cleaning 312 Coral Way | JAMES SANTACROCE Custom Tailor 218 Coral Way | JESSIE'S BEAUTY SHOP 203 Alcazar Avenue | La MODERN GIFT SHOP 2326 Ponce de Leon Boulevard | LEON'S BAKERY 2416 Ponce de Leon Boulevard | LETAW'S LIQUOR STORE 2320 Ponce de Leon Boulevard | LETAW'S PHARMACY 2329 Ponce de Leon Boulevard | MABEL FALCONER'S CANDY SHOP 142 Aragon Avenue | LUMMIS GARAGE 1805 Ponce de Leon Boulevard | MANNIE'S Sandwich & Delicatessen Shop 2328 Ponce de Leon Boulevard | MARION'S YARN SHOP 246 Giralda Avenue | MARVEL CLEANERS, Inc. 16 Coral Way | MINNA LEE 252 Coral Way | MODEL LAUNDRY CO. 4100 Aurora | NORMAN'S SERVICE STATION 1600 Ponce de Leon Boulevard | PAUL R. STEGEMAN, Jeweler 2304 Ponce de Leon Boulevard | PEACOCK'S Coral Gables Bakery 2518 Ponce de Leon Boulevard | PEERLESS AWNINGS 2333 LeJeune Road | POST OFFICE GIFT SHOP 202 Coral Way | POST OFFICE SODA SHOP 2406 Ponce de Leon Boulevard | POP BURR'S 262 Giralda Avenue | RINK'S LIQUOR STORE 208 Coral Way | ROGERS ELECTRIC COMPANY 2303 Ponce de Leon Boulevard | SAM'S SERVICE STATION Ponce de Leon at Coral Way | STONE'S Stationery & Gift Shop 2306 Ponce de Leon Boulevard | THE BOOTERY 248 Coral Way | THE COLONY ICE CREAM SHOP 204 Giralda Avenue | THE FRIENDLY BAR 305 Coral Way | THE GRANADA SHOPS Furniture, Draperies, Lamps Alhambra Circle at LeJeune | VARSITY BARBER SHOP 204 Coral Way | VALENCIA DRESS SHOP 2521 Ponce de Leon Boulevard | WARTH PAINT COMPANY 1911 Ponce de Leon Boulevard | WEINKLES LIQUOR STORE 2211 Ponce de Leon Boulevard | YRENE 2131 Ponce de Leon Boulevard SHOP IN CORAL GABLES AND SAVE!