Coral Gables Riviera-Times

RIVIERA-TIMES

WHO WILL BE NUMBER ?

CORAL GABLES' 1948 BABY DERBY BEGINS WITH THE FIRST SECOND OF THE NEW YEAR! IMPORTANT: To the first person who notifies the Riviera-Times Society Editor (phone 4-1634) of the arrival of the first baby born in 1948 and whose parents live within the boundaries of Coral Gables-goes a fresh, crisp $10 BILL! Telephone the Coral Gables Riviera-Times Society Editor not later than 12 noon January 2nd giving names of parents, name of attending Doctor, place and time of birth. Coral Gables' 1948 Baby Derby is sponsored by the Riviera-Times in cooperation with the merchants whose ads appear on this page.

Here's Where You Benefit, Mom 'n' Pop!

CARLS LIQUORS wants to help make that coming-home party a success. The new Mother and Dad will receive a bottle of sparkling Great Western Champagne with the Compliments of CARLS LIQUORS Carl's PURVEYOR OF FINE LIQUORS 321 Alcazar Ave. Phone 4-4600

ONWARD TO FINANCIAL SECURITY!

The New Year's little champ will have a head start with the $10.00 savings account we'll open in his name! Florida National Bank at Coral Gables 1806 Ponce de Leon Blvd.

To the New Year's Most Photogenic Newcomer!

1948 The winner of the Baby Derby, in years to come, will want to reminisce on "Baby Days".... that's why we're giving him a beautifully bound picture album titled "OUR BABY." Mileo PHOTO SHOP 2103 Ponce de Leon Blvd. Phone 48-3669

You'll Be Surprised,

Little Baby Derby Winner, Right After You Hit Town! We going to give you a month's supply of soothing baby powder for out-of-this-world comfort. JEPHSON PHARMACY Experts in the Art of Compounding Prescriptions 2329 Ponce de Leon Blvd. 4-0848 — PHONES — 4-0849

Happy Landing!

The winner of Coral Gables' 1948 Baby Derby will be given an Electric BOTTLE WARMER from this Complete Department Store for Children! KIDDIE LAND BEAUTIFUL CLOTHES • SHOES FURNITURE • TOYS FOR THE KIDDIES 336 Coral Way "On the Miracle Mile" Phone 48-9535

A Free Ride Home for the Winner of the Derby

and his mother in a deep-cushioned limousine will be provided by us. SAM'S TAXI AND BAGGAGE SERVICE 200 MIRACLE MILE Phone 4-1681

To the Blue-Ribbon Baby Who Is the First Blessed Event of '48 in Coral Gables . . .

We'll give 2 dozen hermetically sealed cans of nationally advertised blue ribbon strained vegetables! DOWLING'S Groceries — Meats — Fancy Produce 111 Coral Way Phone 4-0441

FREE DIAPER SERVICE!

For the Mother Whose Baby Places First in the '48 Derby! Miami Diaper Service is happy to award 4 FULL WEEKS' DIAPER SERVICE to the Winner! MIAMI DIAPER SERVICE SUBSIDIARY OF MIAMI LAUNDRY 401 N. W. 8th ST. PHONE 82-3451

In a Short Time He'll Sit Up For Dinner

And we're going to give the first '48 arrival a complete set of his very own sterling silver tableware! Dewey's "YOUR JEWELER IN CORAL GABLES" 2200 PONCE DE LEON BLVD.

For the Two Winning Feet

Snuggly Soft Pure Wool Baby Slippers The '48 Derby champ will continue to put his or her best foot forward — in the best quality slippers that are our gift! Your Family Shoe Store In Coral Gables The BOOTERY 252 Coral Way ON MIRACLE MILE

We'll Remember Mother!

The winner of the Baby Derby will, after all, owe his fame to his mother. We'll send her, free, a beautiful Farnsworth Table Radio... with ivory finish to blend with the nursery furnishings, of course! Earl Billings Music COMPANY Exclusive Representative for the Baldwin Piano and the Scott Radio Phonograph 2616 PONCE DE LEON BOULEVARD MIAMI * CORAL GABLES * FORT LAUDERDALE

For the Parents Of the Baby Derby Winner!

FREE FULL COURSE DINNER They can come in any time, when they're up and about and collect our gift to them—a full-course dinner for two, any entree on our menu. HOWARD JOHNSON'S 37th Ave. & S. W. 8th St. • ED HASSEN, Owner • Phone 48-2541

I'm 48's First Baby!

And we're gonna step out an' celebrate 'cause I'm gettin' a pair of Dr. Posner's Ritestarts... in addition to a Johnson's "Baby Gift Box" and 2 dozen diapers. Sharyn 2612 Ponce de Leon Blvd. Phone 4-1150