Coral Gables Riviera

Civic Leaders Named In Hospital Drive

Continued from Page One Franklin Parson, Mrs. P. B. Welch. Mrs. William G. Ward, Mrs. B. H. Blakey, Mrs. Chauncey Butler, Mrs. Stuart McKenzie, Mrs. Lloyd W. Park, Mrs. L. B. Wilkes. Mrs. F. Boyce Miller, Mrs. Robert Cahill, Mrs. Lawson A. Carruthers, Mrs. C. C. Rassmuss. Mrs. Max Wright, Mrs. Winston Harrison, Mrs. A. Beverly Miller, Mrs. Rothwell Leftfoiz, Mrs. E. E. Pennock, Mrs. William Wigton, Mrs. Harry V. Street. Mrs. George A. Cook, Mrs. Virginia Aldrich, Mrs. H. G. Lesley, Miss Florine Lehman, Mrs. Ricky Padrani, Mrs. Gordon Severud. Mrs. R. J. Murray, Mrs. F. G. Coakley, Mrs. John J. Curnin, Mrs. F. F. Ravlin, Mrs. J. Mark Wilcox, Mrs. W. W. Tonemaster, Mrs. Louis Hax Smith, Jr. Mrs. Vladimir Virrick, Miss Kathryn Charlton, Mrs. John Gardner, Mrs. Arthur C. Gulliver, Mrs. William K. Jackson, Mrs. M. W. Partridge, Jr. Mrs. F. A. Hoover, Miss Mary Helen Clark, Mrs. C. M. Rowe, Mrs. A. A. Greene, Mrs. William F. Stephens, Mrs. F. L. Miller. Mrs. J. E. Lindley, Mrs. A. L. Nilsen, Mrs. S. W. Ross, Mrs. G. E. Miller, Mrs. C. H. Sum-mers, Mrs. W. A. Weatherup. Mrs. C. T. Holleman, Mrs. C. I. Babcock, Mrs. George M. Corrigan, Mrs. C. H. Neill, Mrs. Fred H. Ralsten, Mrs. Don Westerfield. Mrs. J. W. Rankin, Mrs. J. E. Rutter, Mrs. W. O. Harllee, Mrs. Heaton Owsley, Mrs. E. E. Shaur, Mrs. Morse A. Keever. Mrs. J. W. Fuller, Mrs. Edward Bater, Mrs. J. H. Burns, Mrs. W. H. Johnson, Mrs. Alice W. Thompson, Mrs. Vance Wilson, Mrs. E. C. Hodge. Men's Teams Mrs. A. D. Amerise, Mrs. J. Allen Brown, Mrs. George Kinsman, Miss Audrey Lumm, Mrs. Paul McGarry, Mrs. T. D. Reducks. Mrs. S. A. Shikany, Mrs. Richard Donovan, Mrs. Reginald Hart, Mrs. David J. Heffernan, Mrs. Ben LaPointe, Mrs. Boyd Taylor. Mrs. A. Fineston, Mrs. Leo Ackerman, Mrs. Joe Thurer, Mrs. Leo Rosen, Mrs. Sidney Rosenstock, Mrs. Joseph Weintraub. Mrs. W. Sullivan, Mrs. George Dixon, Mrs. Charles Miller, Miss Wayne Druso, Mrs. Wallace Watts and Mrs. Stanhope Wheat. Many Gables residents are serving on other teams in the Miami area. Gables men on the memorials committee include Dr. A. H. Weiland, S. Duffield Hopkins, Jr., William L. Gray, Dr. Horace Cartee, Paul D. McGarry, Judge Richard H. Hunt, Wallace A. Bell, Rev. Dr. Calthon Pilgrim and Charles T. Baldwin. Starting Friday morning, following the Thursday night opening dinner the campaign is expected to reach its climax with a victory dinner in Civic Center November 6, according to Pentland.

State Treasurer Pleased With Work On Fire Prevention

State Treasurer, J. Edwin Larson, State Fire Marshal, was highly gratified with the cooperation received throughout the state during fire prevention week. A real interest in this important work was evidenced by most communities with very practical results. He also said that active interest in fire prevention was a direct contribution to national defense as it not only conserves vital supplies and structures but helped in the training of volunteer fire squads that might be needed in case of a national emergency. Mr. Larson is also very pleased with the favorable reaction to the Fire Prevention Regulations which as State Fire Marshal, he recently released. He has received many communications from fire chiefs and municipal officials expressing approval of the manner in which this valuable contribution to fire prevention has been presented. A number of cities have also assured him that they will enact ordinances to effectuate the regulations.

PLANT PLANNED

Lake County will have what is claimed to be the largest citrus by-products plant in the state as a result of the recent purchase of the Howey canning plant by Dr. A. H. Court of Santa Anna, Cal. $30,000 will be spent on enlarging and improving, and operations are scheduled to begin on January 1.

A Royal Portable at no cost to you. See this issue.

MILANE'S DINNERS

Serving Delicious Food as Always MILANE'S DINNERS from 50c 2308 PONCE DE LEON BLVD. PHONE 4-9161

FIRST CHURCH OF CHRIST, SCIENTIST

LeJeune Road and Avenue Andalusia Sunday Morning Service, 11:00 — Sunday School 9:30 A. M. — Sunday Evening Service Discontinued Until November 2, Wednesday Evening Testimony Meeting 8:00 Free Christian Science Reading Room 144 Avenue Aragon — Open daily except Sunday 12 to 5. Monday and Thursday evenings 9 to 9

THE BIRTH of the BATTERY

IN 1785 GALVANI OBSERVED THAT SKINNED FROGS TWITCHED WHEN AN ELECTRIC CHARGE OCCURRED. THIS LED TO DEVELOPMENT OF THE FIRST PRIMARY BATTERY OR VOLTA'S "VOLTAIC PILE" CONSISTING OF ALTERNATE COPPER AND ZINC DISCS SEPARATED BY WET CLOTH. THE MOST FAMILIAR PRIMARY BATTERY TODAY IS THE DRY CELL, WIDELY USED IN COMMUNICATION AND SIGNALLING SYSTEMS. IT IS AN OUTGROWTH OF THE LECLANCHE CELL, INTRODUCED IN 1868. IN 1881 FAURE INCREASED THE EFFICIENCY OF STORAGE BATTERIES BY COATING LEAD PLATES WITH A LEAD PASTE. THIS SPARKED WIDESPREAD EXPERIMENTS AND SCIENTISTS SOON FORMED COMPANIES TO MANUFACTURE BATTERIES FOR LIGHTING, CENTRAL STATIONS, AND TODAY IS FOR IGNITION BATTERIES. THE NICKEL-IRON-ALKALINE BATTERY IS THE LATEST TYPE, AND EDISON'S HARDEST INVENTION, REQUIRING TEN YEARS AND 50,000 EXPERIMENTS. IT WAS INTRODUCED IN 1908 AND IS WIDELY USED TODAY IN INDUSTRIAL TRUCKS, MINE LOCOMOTIVES AND BY RAILROADS. PLANTE'S ELEMENT, DEVISED IN 1859 BY PLANTE, WAS THE FIRST STORAGE BATTERY. IT WAS MADE OF TWO PIECES OF LEAD WITH STRIPS OF RUBBER BETWEEN, ROLLED INTO CYLINDERS AND IMMERSED IN DILUTE SULPHURIC ACID. CURRENT PASSING THROUGH SET UP OXYGEN-RESISTING LEAD COMPOUNDS ON PLATES. VARLEY, LELANDE, EDISON AND OTHERS FOLLOWED WITH IMPROVED CELLS, BUT NONE WERE PRACTICABLE FOR COMMERCIAL SERVICES. MODERN FORMS OF THESE INVENTIONS ARE STILL EXTENSIVELY USED.

Professor At State Womans' College Writes Plea For Human Freedom Book

Dr. Harry J. Sarkiss, now assistant professor of history at Florida State College for Women, is the author of a book entitled "The Will to Freedom" which has just come off the press. The 256-page work which in Dr. Sarkiss's own words represents "an earnest plea for human freedom" and which emphasizes the serious difficulties with which humanity is faced in all of life in the face of existing world conditions, is a historian's story to the layman. From the point of view of suggestions, practicalness, the author says he believes that the American will to freedom can and will respond only to America's willingness: (1) To give adequate and immediate aid to the struggling democracies to check the Axis threat to human progress; (2) To participate in the coming peace conference to insure a just and equitable settlement; (3) To cooperate in the creation and maintenance of an international organization for peace empowered with adequate legal and police authority; (4) To maintain the system of free enterprise along lines compatible with the changing social and economic scene; (5) to revitalize our democracy with the Christian spirit of unselfishness and social point of view through the impact of a vital religion; and (6) to revive the traditional faith in our ability to rise and meet the present challenge to our way of life. A review of the book by Dr. Harold F. Richards, head of the Florida colleges part in the State Defense Council, calls the work a "course in applied history for all timid and bewildered Americans." It contains hard-headed realism, supported by dates, figures, and quotations from the public utterances or scores of world leaders—American statesmen, foreign dictators, historians, economists, sociologists, editors, churchmen, university presidents, outstanding scientists, and distinguished refugees—but there is also inspiration, a sincere conviction, and a high spiritual tone which should give this book a special value for the general reader," the reviewer adds.

SPECIAL PROGRAM

In observation of Navy Day, October 27, recruiting officers throughout the state will send recruits to Jacksonville for a special induction program. Lieutenant S. A. Jones, in charge of recruiting in the Southeast, will pesonaly swear in the men and the ceremony will be broadcast.

In choosing its requirements, each family decides the exact price.

The Family Bar In choosing its requirements, each family decides the exact price. COMBS FUNERAL SERVICE MIAMI PH. 3-2101 | MIAMI BEACH PH. 5-3471 1616 N.E. 2nd AVE. | 1850 N. ALTON RD.

Cannon Backs Campaign for Gables Postmark

Continued from Page One city of Miami. I feel that while the department has given a great deal of consideration to the desires of the patrons of the Coral Gables office, it has been only from the angle of 'why it cannot be done' rather than from the angle of 'how it can be done'. With a full realization of the postal problems involved, I appreciate the department making an extra effort, by transfer of certain employees and by rearrangement of the motor vehicle schedule of the Coral Gables pick-up service, to effect the wishes and desires of the patrons of the Coral Gables area. Trusting that you will find it possible to grant the relief asked in this connection, and with kind regards and best wishes, I remain Sincerely yours, Pat Cannon

Lauds Power Of Advertising

Local newspapers, including the Coral Gables Riviera, and radio stations, are producing returns four times greater than expected by him, Mark G. Kaplan, insurance adviser and head of the Policyholders' Service, told the Advertising Club luncheon Monday in the Seven Seas restaurant. "When I first started three months ago," he said, discussing the importance of advertising to an unknown business, "I was advised by advertising men that I could expect an immediate return during the first year and then one dollar return for every 10cents spent during the second year. Instead, I already find that newspapers and radio stations are here returning four times my expectations for every advertising dollar expended." The insurance adviser, who sells no policies but merely analyses insurance for policyholders, pointed out that his advertising figures were accurate, being the result of careful checking of each new client to determine what local mediums were bringing best results.

Florida's Fisheries Supply Much to U. S.

Florida's fishing industry, with an investment of about $10,000,000 and approximately 11,000 persons employed, produces from $6,500,000 to $20,-000,000 annually, which is about 10% of the fish business of the United States. Eight thousand boats comprise the fishing fleet, of which 13 are sailing vessels, 108 large motor boats, 3,915 smaller boats, and 4,234 other boats, which bring to the fishing wharves from 122,000,000 to 145,000,000 pounds of fish and seafoods each year. There are 246 wholesale establishments handling fresh and frozen fish products. Twenty-one establishments are engaged in the manufacture of seafoods, their by-products, and other products of the fishing industry, such as the manufacture of oil, used commercially in making paints, lubricants, soaps, etc.; fish meal valued as a feed for livestock and poultry; fertilizers for field crops; buttons from the shells of crustaceans; glue and numerous other products. Florida has the only commercial sponge fishery in the United States, producing approximately $1,000,000.

CONSERVATORY FOUNDERS TO BE HONORED SUNDAY

Miss Bertha Foster, dean of music at the University of Miami, and her mother, Mrs. W. A. Foster, will be honored at a reception Sunday afternoon at the Miami Woman's Club by the conservatory board of directors. The conservatory, with headquarters in the Woman's Club Building, was founded 20 years ago by Mrs. Foster and her daughter. A branch is located at 138 Avenue Minorca, Coral Gables.

GROUP TO MEET

The National Rivers and Harbors Congress will convene in special session in Miami, November 13 and 14. The purpose of this meeting, according to Representative Pat Cannon of Miami, is to consider present and future plans for river and harbor development, flood control, maritime and inland navigation, with special reference to projects dealing with national defense.

STILL BENEFITS

Florida continues to receive publicity in the press of the nation as a direct result of the tour of this state of the National Editorial Association last spring. Several hundred lines of copy appear each week, a check of clippings reveals. Start today to get your free typewriter. Details in this issue.

CORAL WAY CLEANERS, Inc.

INCORPORATED 1926 225 Coral Way We Deliver Phone 4-1345 MOTH PROOF STORAGE FOR CLOTHING AND RUGS SUITS, DRESSES, BLANKETS, RUGS, DRAPES CLEANED NO AGENCIES—ALL WORK DONE ON PREMISES EXPERT TAILORING We Repair or Install Talon Zippers

RE-NU-ART LUMBER YARDS, INC.

IF YOU NEED MONEY FOR BUILDING WE CAN HELP YOU RE-NU-ART LUMBER YARDS, INC. "Everything to Build Anything"

NAVY DAY OCTOBER 27TH

In the air, on the surface, and under the sea, the Navy maintains the traditions on which it was founded. It will ever be Our First Line of Defense.

Pineapple First Tropical Fruit To Become Important to Florida

The pineapple was one of the first tropical fruits to become important in Florida agriculture. It was introduced in 1860 by Benjamin Baker of Key West, who secured slips from Cuba and made an experimental planting on Plantation Key. His efforts were so successful and his profits so amazing that others entered the industry and the chain of keys became dotted with thriving plantations. Some of the larger plantations were equipped with tramroads for the transportation of supplies and fruit. During harvest season lines of chanting Negroes with wide, flat baskets heaped high with fragrant pines, marched across the beach to small boats which plied back and forth to the waiting schooners. Cultivation as practiced on the keys was simple but wasteful. It was at first supposed that the land needed to be "hot". Accordingly, forests were cut down, the wood burned and slips were planted in the ashes without being fertilized. Although the fields were weeded but once or twice a year a heavy crop was produced. The humus was depleted in time and the shallow soils became unproductive. The plantations were abandoned and their equipment left to rot under a tangle of vines which overran the neglected fields. Meanwhile the industry had been introduced into other parts of Florida. Shed-plantings spread through the central counties. These were gradually abandoned when it was found that the sand-dune area along the east coast could be successfully cultivated. Railroad Aided By 1890 pineapple production was largely centered in this section which developed rapidly when the Florida East Coast Railway was extended to the lower counties. Despite natural disadvantages the industry made phenomenal strides and by 1910, more than 5,000 acres of the white, sand-dune ridge extending from Oslo to Miami, were devoted to pineapples. At that time this area was producing more than a million crates annually, the largest crop harvested in the State. It is claimed that at the peak of the season, from 50 to 70 freight cars were required each day to move the pineapple crop. Production was heaviest along the Indian River where plantings extended for miles in an unbroken expanse. For the most part this region was originally covered with sterile sand supporting a growth of scattered pines, but with the application of fertilizers it became exceedingly productive: The crops produced were so great and the returns so lucrative that a few acres were reputed to yield a comfortable income. Bonanza Didn't Last The bonanza did not last. Following the extension of the Florida East Coast Railway to Key West a car-ferry was established between that city and Havana. Soon solid trainloads of pines produced by cheap Island labor were poured into northern markets to compete with those grown in Florida. After the annexation of the Hawaiian Islands an extensive pineapple canning industry was developed there and its products, combined with the West Indian pines, to make further reductions in the profits of Florida growers. At this time, plants in the old established east coast plantations began to decrease in vigor and production. Crop expectations diminished to a point where returns no longer justified the labor expended on the fields. By 1917 when the decline became general, thousands of acres were abandoned. During the same year two heavy frosts destroyed most of the remaining fields. A few replantings were effected but by 1920 only two or three acres remained. On the west coast, in the vicinity of Charlotte Harbor, quality fruit had been grown under sheds. The industry was considered promising in 1915, when 60 acres were under cultivation in this manner. This, too, failed and in the Florida Agriculture Statistical Report for 1936-37 no plantings are recorded for the area. Rejuvenation Not until recent years, has a rejuvenation of the industry been attempted. The renewal of plantings has been accompanied by a partial shift from the hardy Red Spanish variety, which formerly accounted for 90 per cent of all Florida crops. A few plantations exist in lower central Florida, but the most extensive fields lie along the east coast. One 85-acre plantation near Boynton is devoted to Abachis.

HALLOWE'EN COSTUMES

59c to $1.19 MASKS -- 2 for 5c to 25c HALLOWE'EN PARTY FAVORS 2 for 5c - 3 for 10c - 5c CANDY 15c to 20c Pound ORANGE, RED, BLACK CAMBRIC 15c YARD F. N. HOLLEY 5 & 10c STORES 217 Coral Way 2136 Ponce de Leon

SCORE A GOAL AT THE GAME

IN THESE SPORT SHOES! In new shades of Tan as well as Black with 'FLEX-TREATED' Leather and Rubber Soles. $2.45 to $3.45 Moccasin Types Saddle Patterns BOOTERY 248 CORAL WAY "Brownbilt Shoes for the Entire Family"

MISS BALDWIN WEDS MR. PETERSON

Mr. and Mrs. J. Clarence Baldwin of Tampa are announcing the marriage of their daughter, Miss Mary Christine Baldwin to Bernard M. Petersen of Long Island, Wednesday, October 15, in Coral Gables.

MRS. JAMES B. MOORE HONORED WITH PARTY

Mrs. James B. Moore, who with Mr. Moore recently moved into their newly finished Colonial cottage on Avenue Sarte, was complimented Tuesday, with a luncheon and household shower. The party was held at the home of Mrs. H. G. Robinson, 1617 Madrid Street and the hostess and guests presented Mrs. Moore her gifts in a miniature replica of her new home.

CORAL AIR CONDITIONED

AIR CONDITIONED Mats. 25c CORAL 2315 PONCE DE LEON--PH. 4-4422 Eves. 35c South Florida's Finest Neighborhood Theatre SATURDAY — MONDAY — OCTOBER 25-27 It's Terrific! ORSON WELLES CITIZEN KANE RKO RADIO PICTURE Joseph Cotten Dorothy Comingore Ray Collins George Coulouris Agnes Moorehead The Mercury Actors Tues.-Wed. Oct. 28-29 WAYNE MORRIS "Smiling Ghost" BRENDA MARSHALL Thurs.-Friday Oct. 30-31 JIMMY LYDON "Henry Aldrich for President"

GROVE Theatre

WOMETCO — BEST ENTERTAINMENT GROVE Theatre COCONUT GROVE 25 Cents MATINEE Saturday-Sunday 1:45 Phone 4-4929 FREE SMOKING LOGE 30 Cents EVENINGS (Inc. Tax) 6:45 FRIDAY-SATURDAY OCTOBER 24-25 "Harmon of Michigan" with TOMMY HARMON SUNDAY-TUESDAY OCTOBER 26-28 SONJA HENIE JOHN PAYNE IN Sun Valley Serenade 8 SMASH SONGS! with GLENN MILLER AND HIS ORCHESTRA MILTON BERLE LYNN BARI JOAN DAVIS NICHOLAS BROTHERS A 20TH CENTURY-FOX PICTURE

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