Coral Gables Riviera-Times

Friday, September 5, 1947, page 6 (of 10)

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RIVIERA-TIMES

PAGE EIGHT RIVIERA-TIMES FRIDAY, SEPTEMBER 5, 1947

INTRODUCING THE SOROPTIMISTS | Mrs. Snow Pioneers In Gables; Opens First Woman's Dress Shop

Although the word pioneer reminds one of age business women in Coral Gables who are rated among the pioneers are young because Coral Gables is young-barely 22 years old. In the category of pioneer is Celia Snow, third subject in the Riviera-Time series of stories of career girls and charter members of the Coral Gables Soroptimist Club. Mrs. Snow (Celi to her friends and family) confesses to your reporter, that she was neither a business woman nor a careerist when she came to Coral Gables to reside in 1934. She knew nothing about merchandising, the art of selling or any other intricacy which seems to mark today's specialized businesses. However, Mrs. Snow wanted to do something. She began looking about her and discovered, that in 1934, no shop devoted exclusively to the sale of women's apparel existed. Every feminine shopper had to go to Miami five miles away to buy things for her own wardrobe. Then and there the Coral Gables Dress Shop came into being at 2004 Ponce de Leon Boulevard, with a somewhat frightened, but determined little woman at the head of the establishment. Success marked her undertaking for the women of Coral Gables were grateful for their first exclusively women's shop and patronized it. A year or so later hats and a dressmaking shop were added. However, "those first years were years of experience and learning," Mrs. Snow said, "I let the customers do the talking and I just listened, for I knew if I kept still they would never realize how little I knew." Mrs. Snow has truly pioneered. She entered at once into civic work. She was a member of the Merchants Bureau and served on many of its committees, especially helping with the annual Christmas programs. She served two years as president of the Coral Gables Business and Professional Women's Club and has been an active member for more than ten years. In private life, Mrs. Snow is Mrs. George W. Snow, wife of Captain Snow, senior pilot for Pan American World Airways. Their attractive home at 2522 Madrid Street with its completely equipped outdoor fireplace (built under covered loggia from house garden) is the gathering place for many parties, and the center of entertaining for the family of three daughters and son, all grown. Daughters Doris and Dorothy are the only ones at home now. MRS. SNOW -Pilkington Photo Barbara is married and resides in Freeport, Maine, and George, like his father, is a pilot for Pan American, flying the London route. The Snow family are members of the Country Club of Coral Gables, and Mrs. Snow is a member of the Coral Gables Woman's Club.

MILDRED'S BEAUTY SALON

MARY WILLIAMS, Mgr. Formerly of LaBelle Beauty Salon Candy Bldg., Room I, 130 MINORCA AVE. Get-Acquainted Special PERMANENT CREAM WAVE $7.50 Phone 4-0707 for Appointment OPEN EVENINGS

Miracle Mile Mimeographing

320 Coral Way LET US DO YOUR MIMEOGRAPHING WORK Private Secretarial Work AT YOUR SERVICE DAY OR NIGHT Phone 48-1572 Nites 4-5446 or 4-7038

SEVILLA HOTEL

UNDER NEW MANAGEMENT In the Heart of the Gables! SEVILLA HOTEL Bath and Telephone In Every Room Elevator Service L. R. MONTGOMERY RESIDENT MANAGER PONCE DE LEON & ALCAZAR Phone 4-2591

SOD

GRASS BITTER BLUE 7c sq. ft. Mangus Landscape Nursery Phones 4-4833 - 4-4898 2703 LeJeune Road, Coral Gables

HAND BAG STYLIST | SCHECHTER

HAND BAG STYLIST CUSTOM MADE BAGS - LEATHER NOVELTIES BAGS MADE FROM YOUR MATERIALS - IF DESIRED CREATIONS BY SCHECHTER (of Miami Beach) REPAIRS - ZIPPER SERVICE - REJUVENATIONS J. E. ALIANTRO & CO. 318 Coral Way (MIRACLE MILE) Coral Gables GREETING CARDS FOR ALL OCCASIONS

Fine Engraved WEDDING INVITATIONS AND ANNOUNCEMENTS | INFORMALS | Hessler's

Fine Engraved WEDDING INVITATIONS AND ANNOUNCEMENTS INFORMALS STATIONERY OF CHARACTER PROMPT AND PERSONAL SERVICE Hessler's Society and Business Engravers 2755 CORAL WAY PHONE 48-4631

Baldi COIFFURE DESIGNER | Says...

Baldi COIFFURE DESIGNER Says... "The Welcome Wagon hostesses have made it possible for us to greet all the newcomers with the good will and friendliness it would have been impossible for us to do alone." The Miracle Mile Salon is one of the fine establishments that has found the Welcome Wagon service invaluable in acquainting newcomers to Coral Gables with the numrous advantages offered by the City Beautiful. For Welcome Wagon Service call 4-0128

Little Flower Society Sets First Meeting Date

The Society of the Little Flower will have its first fall meeting at 8 p. m. Monday in the rectory of the church. Miss Mary Tom Stall, who was sponsored by the society for Girl's State at Tallahassee, directed by the American Legion Auxiliary, will give a resume of her week's stay at the capital. Members of the society are asked to bring soap and towels for contribution towards the overseas war relief sponsored by the Catholic Charities.

Dr. Cartee, Family, Home

Dr. and Mrs. Horace L. Cartee and daughter Alma Lee have returned to their home, 6019 Granada Blvd., after a tour of the eastern states. Mrs. Cartee and Alma Lee spent three weeks with Mrs. Cartee's sister, Mrs. Kirby A. Martin, nee Edna Peters, at Buck Hill Falls, Pa. Dr. Cartee joined his family there after attending the Chicago conventions of the American Society of Oral Surgeons and the American Dental Society. Dr. Cartee appeared on the program as a member of the council of the ASOS and alternate delegate from Florida to the American Dental Society. Dr. Cartee and family visited his mother in Carter, Ky., en route home.

Attend Granddaughter's Marriage

Mr. and Mrs. W. R. Teachout have returned to their Coral Gables home at 1249 Avenue Milan, after a summer at their former home in Michigan. While there they attended the marriage of their granddaughter, Miss Sally Cowan and Roland de Carle of Detroit, Mich. Sally's mother, Mrs. Everett Cowan, returned with her parents, and the newlyweds will reside in Delray Beach this winter, thereby being near their mother and grandparents.

OES Observe Robert Morris Day Officers From Florida Attend

Approximately 100 members and friends of Daylight Chapter, U. D., Order of the Eastern Star gathered to pay tribute and to observe the birthdate of the founder of the order-Robert Morris-on Saturday in the Allapattah Masonic Temple. A buffet supper was served at 6:30 p. m., followed by a program in charge of Mrs. Cecilin Brown. Frank A. Brown, worthy patron, Daylight Chapter U. D., was master of ceremonies and introduced the distinguished guests and participants in the program. Mrs. Marion Neeb, past grand matron Grand Chapter of Florida O. E. S., gave the invocation. Mrs. Emeline L. McGraner, worthy matron, Daylight Chapter U. D., welcomed those in attendance and explained the purpose of the occasion. Special guests attending were the following past grand matrons and past grand patrons, Grand Chapter of Florida O. E. S., included: Mrs. Angie Mank, Mrs. Nancye Rickard, Mrs. Marion Neeb, Mrs. Catherine McKay, Mr. Frederick Mank and Mr. George McKay. Other guests, Mrs. Lydia Riggs, past grand chaplain, Grand Chapter of Illinois, and Past Matron *Landmark Chapter, Chicago, Illinois," and Mr. John Sims, worthy patron Landmark Chapter, Daylight Lodge, A. F. & A. M., Miami, Florida. Regrets sent by the following: Mrs. Opal Bartow, worthy grand matron; Mr. Charles W. Gutteridge, worthy grand patron, Grand Chapter of Florida, O. E. S.; Mrs. Claudia Christian, past grand matron, Grand Chapter of Florida, O. E. S., and Mrs. Helen Brakefield Anderson, past grand matron, Grand Chapter of Illinois, O. E. S. Mrs. Nancye Rickard, past grand matron, Grand Chapter of Florida, O. E. S., gave an interesting talk "highlighting" and stressing the important phases of the found-er's life. Her talk was preceded by talks from each past grand officer in attendance. A short quiz followed on the founder "Robert Morris" at conclusion of Mrs. Rickard's talk. In charge of arrangements for this event were: Mrs. Florence M. Bell, chairman; Mrs. Marion Becker, co-chairman, and Mrs. Cecilia Brown. Assisting the chairmen were: Mrs. Evelyn Lewis, Mrs. Inah Lannin, Mrs. Lois Dennis, Mrs. Pearl Sims, Mrs. Lillie B. Mayo and Mrs. Pearl O'Neal. The occasion marked the first observance of the birthdate of the founder, Robert Morris, in Daylight Chapter, U. D., which was instituted on July 1st. Daylight Chapter, U. D., O. E. S., will hold stated meetings on the second and fourth Saturday afternoons of each month at 1:30 p. m. in Biscayne Temple, 120 N. W. 15th Ave., beginning Saturday, September 13th. All Eastern Star are extended a cordial invitation to attend these meetings.

Baileys Spend 2 Months

Mr. and Mrs. Sam Bailey have returned to their home, 1134 Avenue Milan, after a two months' sojourn in Waynesville, N. C. The Baileys report the best time ever, with plenty of blankets at night to keep them warm, and they have been vacationing for many years in the Carolinas.

Visits Sister

Mr. and Mrs. Harry I. Ward of 908 Avenue Obispo have as their house guest her brother, T. Carlyle Jones of Yonkers, N. Y. Last week the trio visited Havana by plane staying several days in the Cuban capital.

BACK-TO-SCHOOL BOYS' DUNGAREES | ONE RACK OF GIRLS' DRESSES | STERLING'S DEPT. STORE

BACK-TO-SCHOOL BOYS' DUNGAREES Sizes 2 to 16 $1.89 | ONE RACK OF GIRLS' DRESSES 3 for $4.00 $1.39 Complete Line of Children's Shoes STERLING'S DEPT. STORE 5725 S. W. 8th St. On the Trail Just West of Red Rd. PHONE 4-3343

Diamonds Watches Jewelry | Trade in Your Old Watch | PAUL R. STEGEMAN

Diamonds Watches Jewelry Trade in Your Old Watch FOR A NEW ONE AT STEGEMAN'S-LIBERAL ALLOWANCE! FINE WATCH REPAIRING PAUL R. STEGEMAN 2304 Ponce de Leon Blvd. Coral Gables

hedg-peth Tree Surgery

ANNOUNCES TREE AND SHRUB SERVICE ALSO COMPETENT ANALYSIS OF GENERAL LANDSCAPE NEEDS SO. MIAMI PHONE 48-4994

MISS NELLIE M. MOORE Graduate Electrologist

Announces the Opening of Her Office on September 15th, 1947 at 2301 1/2 Ponce de Leon Boulevard Coral Gables Telephone 4-6823

THE H. & W. B. DREW COMPANY | Announce...

92nd year THE H. & W. B. DREW COMPANY ENGRAVERS LITHOGRAPHERS PRINTERS Announce... THE REMOVAL OF THEIR MIAMI PLANT TO NEW AND LARGER QUARTERS . . . AMPLE PARKING SPACE . . . AS CONVENIENT TO YOU AS YOUR TELEPHONE . . . 2812 PONCE DE LEON BOULEVARD CORAL GABLES 34, FLORIDA TELEPHONE 48-6156

Cynthia Is Four Years Old | Future Belles and Beau Honor Miss Brock

CYNTHIA Reigning queen at her own birth-day party August 28 was Cynthia Brock, brown eyed blonde daughter of Mr. and Mrs. J. H. Brock. The festvies were held at the new home of the Brock's, 1252 Blue Road, and the table containing the piece de resistance, the cake, was placed on the lawn with the beautiful greens of Riviera Golf Club and the campus of the University for a background. Invited for the occasion were Cynthia's classmates at Miss Jennie's kindergarten including Sydney Cullens, Frances Mercer, Carolyn Jennings, Patsy Hall, Pamela Weaver, Kenny Harms, Davy Brock, Spencer Howell, Freddie Malone, "Maj" Overbeck, Arthur Coulter, Benny Porter, Johnny Porter and Craig DeComp.

Group Plans Sept. 12 Meeting

Group 5 of the Woman's Association of the First Presbyterian Church will meet at 10 a. m. Friday, Sept. 12, at the home of Mrs. E. H. Schellenberg, 752 Avenue Majorca. Refreshments.

Mrs. Salisbury Is Hostess

Mrs. Virgil Salisbury of 3232 S. W. 24th st., will entertain members of group 6 of the Woman's Association of the First Presbyterian Church at 12 noon, luncheon, Friday, Sept. 12.

Mrs. White Hostess

Mrs. Fred Allen White of 1029 Avenue Sevilla will be the hostess Sept. 12th for the members of group 1 of the First Presbyterian Church Woman's Association meeting. Luncheon follows the 11 a. m. session.

Mrs. Knight To Entertain

Group 2 of the Woman's Association of the First Presbyterian Church will meet at 11 a. m. Friday, Sept. 12, at the home of Mrs. John D. Knight, 4345 S. W. 16th terrace. Luncheon.

Combs FUNERAL HOMES

1539 N. E. 2nd Avenue Phone 3-2101 W. H. COMBS J. J. COMBS P. H. COMBS

NEW 1948 DRIVERS LICENSES | Checker Norman's Gulf Service Station

NEW 1948 DRIVERS LICENSES On Sale Tuesday, Sept. 2nd BY MRS. CARL T. WALLACE, Mgr. at Checker Norman's Gulf Service Station 1600 Ponce de Leon Blvd.

Studio of Photography | Opening at 218 CORAL WAY | JOHN B. MADGE | MISS CONNIE ROGERS

Studio of Photography Opening at 218 CORAL WAY (MIRACLE MILE) Portraits . . . Weddings . . . Child and Baby Photography . . . Amateur Finishing . . . Films . . . Frames and Framing . . . Portraits in the home . . . Commercial and Fashion. JOHN B. MADGE MISS CONNIE ROGERS Photographers 218 CORAL WAY PHONE 48-9743

LAST FEW DAYS! | MUST VACATE! SOLD OUR LEASE! | Lorayne's

LAST FEW DAYS! MUST VACATE! SOLD OUR LEASE! Only a few more days remain for you to get unheard of values for . . . . . . WOMEN AND JUNIOR MISSES Every Item Marked Down BELOW COST! Back-to-School SKIRTS Values to $12.95 $3-$4-$5 Sizes 24 to 30 | BLOUSES Values to $10.95 $2-$4-$5 All Sizes | DRESSES Values to $24.95 $5-$8-$10 Sizes 9 to 20-38 to 44 | BATHING SUITS Values to $14.95 All Sizes $3-$5 | PLAY SUITS Values to $16.95 $3-$5 | BRUNCH COATS Values to $6.95 $2 | COSTUME JEWELRY (Values to $2.95) 50c plus tax | SLIPS and GOWNS (Values to $8.95) $1.50-$3.00 Come Early... as all articles are limited in quantity. Lorayne's FASHIONS, UNDER THE SUN 2125 PONCE DE LEON BLVD.

Everything for the Camera | Mileo PHOTO SHOP

Everything for the Camera Just Received... A New Supply of EASTMAN KODAK BABY BROWNIES EXPERT PRINTING AND DEVELOPING COMPLETE CAMERA REPAIR SERVICE ALL PHOTOGRAPHIC SUPPLIES Mileo PHOTO SHOP PHOTOSTATS 2103 PONCE DE LEON BOULEVARD CORAL GABLES 34, FLORIDA

In your School colors! SADDLE-BOYS IN Friendly Sports | The Bootery

In your School colors! SADDLE-BOYS IN Friendly Sports White with Brown! White with Blue! White with Red! Brown with White! White with Green! White with Black! Red with Black! ALL SHOES X-RAY FITTED Your Family Shoe Store in Coral Gables The Bootery 232 CORAL WAY ON MIRACLE MILE