Coral Gables Historical Archive
The Times
Wednesday, January 19, 1977, page 18 (of 31)
The page
The text of this pageRead by computer from the scan, so some words may be wrong. The page picture is the original.
TIMES/GUIDE
20/21 TIMES/GUIDE Wednesday, January 19, 1977
Merit Technology Applied To 100mm Cigarette.
'Enriched Flavor' process adapted to new low tar 100mm cigarette with remarkable success. MERIT established a whole new taste standard for low tar smoking. If you smoke but haven't chosen to take advantage of the MERIT breakthrough because you prefer a longer length cigarette, you'll be interested. Because now there's a MERIT for you, too. New MERIT 100's. Only 12 mg. of tar. Yet packed with extra flavor. The kind of flavor that makes "low tar, good taste" a reality for 100's smokers. 'Enriched Flavor' Tobacco Like MERIT, MERIT 100's are packed with 'Enriched Flavor' tobacco. Tobacco fortified with certain key flavor-rich ingredients isolated in cigarette smoke, and proven to deliver taste way out of proportion to tar. We taste-tested MERIT 100's against some of the toughest competition we could find: higher tar 100mm cigarettes. Here are the results. Test Data Conclusive New 12 mg. tar MERIT 100's were taste-tested against a number of major 100mm brands ranging from 17 mg. to 19 mg. tar. Thousands of smokers were tested* The results: overall, they liked the taste of MERIT 100's as much as the higher tar 100mm brands tested. MERIT and MERIT MENTHOL. King Size and new 100's. The taste barrier for low tar smoking has been broken again. MERIT & MERIT MENTHOL. KINGS & 100's. MERIT 100's © Philip Morris Inc. 1977 Kings: 9 mg 'tar,' 0.7 mg. nicotine — 100's: 12 mg: 'tar,' 0.9 mg. nicotine av. per cigarette by FTC Method. *American Institute of Consumer Opinion. Study available free on request. Philip Morris Inc., Richmond, Va. 23261. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.