Coral Gables Historical Archive
Coral Gables Riviera-Times
Friday, August 1, 1947, page 4 (of 12)
The page
The text of this pageRead by computer from the scan, so some words may be wrong. The page picture is the original.
CORAL GABLES Riviera Times
Published every Friday morning by the Riviera Publishing Company, 101 Aragon Avenue, Coral Gables 34, Fla. Established January 1926; combined with the Dade County & Riviera-Times, July 1947. MEMBER OF THE NATIONAL EDITORIAL ASSOCIATION and Florida Press Association. Albert Harum, Editor and Publisher; Kenneth B. Reynolds, Business Manager; James B. Moore, Managing Editor; Helen Reynolds, Society Editor; Edward W. Wright, Circulation Manager. NATIONAL EDITORIAL 1947 ASSOCIATION Active Member SUBSCRIPTION RATES — Six months, $2.00; one year, outside of United States, $4.00; inside $3.00; one year, out-of-town, $3.75. Entered as Second Class Matter May 21, 1926, at the Post Office at Miami, Fla., under the Act of March 3, 1897. Mail Address Box 704 Phone 4-1624 4-1625 The Coral Gables Riviera is liable for errors in advertising only to the extent of the space in which the advertisement appears.
Growing Up
The current issue of Trade Winds, official publication of the Coral Gables Chamber of Commerce, lists some interesting statistics that help us to realize how fast this town of ours is growing. According to the figures, 701 new family dwelling units were under construction during the first six months of this year, 10 more than were started on Miami Beach during the same period. Coral Gables stood ninth in May building permits released to Industrial Florida magazine by 31 Florida cities. There are now 2,843 single family residences and 194 apartment buildings and duplexes on the city tax rolls with more being added every month. We also boast 249 commercial buildings and the Florida Power and Light Company reports 4,392 residential customers within the Coral Gables city limits. Coral Gables is growing up, and at a pace that makes some of us gape in amazement.
A Free Press
In the world spotlight today is the question of the true function and freedom of the press. A Royal Commission in Britain is investigating the controlling forces in the press and whether news is presented with fairness and freedom from distortion. A similar unofficial committee in the United States made a report on the American press. A world conference on freedom of information and the press, sponsored by the United Nations, is likely to be held next year. A spirited debate took place recently in the United Nations Sub-Commission which is drafting the agenda for this conference. The Soviet delegate, Mr. Lomahkin, according to Reuter, opposed every item dealing with the freedom of the press. He asserted that the purpose of the press was to "down Fascism." Mr. Archibald MacLeish, a British representative, somewhat startled him with the simple but revolutionary suggestion that the purpose of the press was to "tell the truth." What can newspapers and journalists do to "tell the truth?" They can: 1. Give full facts about the war of ideologies now raging in the world — opening all eyes to the world struggle between the forces that stand for freedom based on moral standards, and the anti-moral, anti-God forces of Marxist materialism that produce dictatorship and slavery. If nations now free are one day bound in chains through blindness, it must not be said that the press, through low living or lack of courage, was largely responsible for that blindness. 2. Keep free from things that prevent men from seeing straight and telling the truth — personal problems that cloud the mind or self-interest and prejudices that distort vision. 3. Take responsibility and leadership, not just in mirroring the mess we're in but in moulding a new future for their nation. They must demonstrate in life the democracy they demand in their columns and thus answer the question: a free press — free for what? 4. Encourage their readers themselves to fight for the kind of homes and national life that will give the press some positive news to print and to put hope in its head-lines.
YOUR TOWN Air Force Day
— By Jim Moore — This is Air Force Day. It's Air Force Day all over the nation and it's Air Force Day officially in Coral Gables by proclamation of Mayor W. Keith Phillips. According to the releases that have come across the editorial desk, it's a day for all of us to consider the important role that the Army Air Forces played in the recent conflict, the role it must continue to play to "keep the peace" and a day on which we play homage to the gallant men who kept 'em flying and gave their lives in doing so. Because it's Air Force Day, you will find several advertisements in today's Riviera-Times telling about it. The advertisements are sponsored by local merchants. Several of them were printed last week as a preliminary build up. Behind those ads there is a story. Two weeks ago two young men, wearing the stripes of the Air Corps, came into the Riviera-Times office. They told us about Air Force Day and said that they wanted all of Coral Gables to know about it. They asked us if we would mind if they contacted some of our local businessmen and sold them on the idea of promoting the occasion through their display advertising. Of course we agreed. I wish you could have seen the enthusiasm with which those fellows tackled that job. They were untiring. They pounded the pavements and they drove home their story. They'd come back to the office with wide grins and a piece of advertising copy in their hands. Remember, they were making no commission — they were selling the Army Air Corps and they were doing a good job because they believed in what they were selling. Now I'm a Navy guy myself, and during the war there was quite a bit of rivalry between the forces. But today, I take off my hat to the Air Corps. Any organization that can engender such a spirit of pride in its men is right on the ball. They sold me on Air Force Day far more effectively than the reams of publicity that has crossed my desk. They sold me because they believed in it themselves. So today, as you turn the pages of the Riviera Times, stop and read the advertisements concerning Air Force Day. I believe that you will say, as I did, "We've got to keep 'em flying!"
In Our Mail
Editor, Riviera-Times: Will you please give space to the views and opinions of a music teacher? I feel that more collaboration and less cut-throat competition is needed among our leaders in the field of music today. I am of the opinion that the "friendly fraternizing" with "ones direct competitors" should arise from the fact that the vocation of teaching of any kind, not alone in music, is followed from a desire to impart knowledge, rather than of being a mere question of dollars and cents were that so, there would be few if any music teachers or other instructors. Most of us could earn far more, and much more easily in the avenue of business life. Thus cut-throat competition should not enter the picture. We should feel that there is "glory enough for all." Musicians should love music for itself and music teachers should love children or adults that are music hungry. We should be glad to go on with the hectic nerve-wracking job, week after week with sometimes little or no appreciation on the part of the public. We must be drawn together with a mutual desire to be of service to the community. MARY WINTER 4180 El Prado, Coconut Grove, Florida
Taxi, Mister?
MARSHALL PLAN EUROPE ECONOMIC BADLANDS TAXI? TAXI?
FROM A RIVIERA NOTEBOOK
By Mary Helm Clarke THE MAIL CAME R.F.D. So Coral Gables has a new Post Office. That's great! I wonder how many others, besides Ethel and Richard Merrick remember when the mail came R.F.D.? Before Coral Gables was a municipality, rating a P.O. all its own, it was a plantation. The Reverend and Mrs. Solomon Greaseley Merrick had bought a relinquished land grant in a section called Guavonia, and called their place "Coral Gables Plantation." Mail came from the Miami Post Office by Rural Free Delivery, and a battery of boxes adorned the corner where the city Hall now stands. It was the favorite gathering place for Guavonia land-owners. The Merrick children loved to go for the mail. The trail led from the home-place, "Coral Gables," (907 Coral Way) past the packing house, (Coral Way and Castile) along the patch of wild guavas, which gave the community its name. When the rains came down in torrents, as we have seen this summer, the low areas in the trail and plantation were flooded. The house was surrounded by water, and in some places it was deep enough for swimming. A hard rain brought anxiety to the grown-ups who worried about the crops, but the harder the rain the greater the thrill for the little girls. The boys, George and Richard Merrick, built a sturdy raft and when the plantation was flooded they would take the little girls, Ethel and Medie, on board and pole them to the mail boxes. When Coral Gables was incorporated as a city, it rated a Post Office of its own. It had a charming location with covered porticos and a patio, in which visitors liked to linger and read their mail. Because the Coral Gables Bank, and later, the Presbyterian Church, hid it from view, it was moved to the more central location, at Ponce and Coral Way. It gained something in location, perhaps, but lost much in beauty and spaciousness from the standpoint of the public. The new Post Office is fine, but neither Air Mail nor Special Delivery will ever afford as much ecstacy of anticipation as the days when the mail came R.F.D.
’ROUND HERE
Long ago we learned that it just isn't a good thing to get on the wrong side of the law, and now we find ourselves in ill-repute with part of the local police department. Charlie Gouviea, the little guy that rides the little red scooter along Parking Meter Lane is mad with us because we told you folks about how some people are getting 60 minutes for two pennies and a smart slap on the side of the meter. Of course we didn't mean for anybody to follow that example, but you know human nature. Now Charlie peevishly tells us that motorists are slapping the meters all through the business district, knocking some out of order and making more work for him. So for Charlie's sake, pleeze, stop slapping our poor parking meters. Incidentally, Officer Gouviea and wife leave this morning for a two-week vacation in New York where they can slap Manhattan parking meters to their heart's content. Here's a little example of how far some of our local merchants' sales go in making customer happy. A Riviera-Times staffer went into Howard's the other day looking for one of those canvas bags in which to crush ice. Fay Schwartz didn't have one, but she wrote to her husband who happened to be in New York at the time and had him buy one at Macy's and mail it back to make the customer happy... Art Lummis writes from California that he is heading back to Coral Gables via Yellowstone Park and will be here about August 5th or 6th... Word was also received this week from Coral Funeral Home that Harry Rath who is in Hamilton, N. Y. and likes it very much there. He says Colgate University is especially interesting. A release from the New York offices of Pan American Airways arrived this week along with a penned note to Al Harum from Michael Stanley. Seems that Stanley used to work for Al in New York and this is the first he's heard from him in many moons... C. J. Hess writes us from Warren, O., in part stating that there are not as many people there as usual but that more are expected during August. He observed that the auto licenses parked around the country club showed a large representation from Dade County. He also joins the Penny Blanket with a double one over him every night. Andy Healy, back from the Elks convention in Portland Oregon, reports that he gained weight on the trip. The best trip he good there... Carl Singleton is vacationing in Akron and is expected back next week... The Country Club Christian Church is closing on a deal for a large piece of property on University Drive just west of Ponce as a site for the new church... Jack Skillman postcards from Hendersonville, N. C. that he recently met the new president of Kiwanis International, Dr. Charles W. Armstrong... H. W. MacDonald dropped by to show us an old wallet of his that he uncovered among some of his late father's effects. The billfold, among cards and sundry, contained an old speeding ticket that Mac had been given in 1925 for traveling at the terrific rate of 40 miles an hour... There's a man in town that's talking about a 12-story apartment house for the Gables. Butch Leary, eight year old son of the W. M. Learys, 3519 Toledo Street practices lassoing, wearing a ten gallon hat and standing at ten paces, with a kitchen stool for a wild horse... Biltmore Dairies have named their new French vanilla ice cream, "The Riviera"... so says the big placard in their new retail store... An eye filling sight is the lone swayback coconut palm tree which stands at the end of Avenue Aragon at Segovia Circle; glimpsed as you enter Aragon from LeJeune... Another, the blooming hibiscus hedge which hides the Giffen roofing materials on Aragon in the business section.
Strictly Fresh
About the only fun the Aymmara Indians on a remote 14,000-foot plateau in the Andes ever get is drunken carousals at funerals and on holidays. Formula for tinka: One quart alcohol, one quart water, one handful coca leaves (source of cocaine), and one handful of cigaret butts. Take straight, without chaser. Result: A tinkin' hangover! The House of Representatives recently voted to give a Tennessee farmer 10 cents for 875 foxholes dug on his property during Army maneuvers in 1943. Infantry veterans will want to know who did the appraising—that's for sure. What's it going to be like for the campus toddler in the current education setup who has to enroll in a nursery school this fall after two glamorous years at college? James A. Hard, oldest living Civil War Veteran from Rochester, N. Y., said he wasn't a bit scared when he took his first helicopter ride to celebrate his 106th birthday recently. In other words, after Bull Run, he'll try anything.
Fine Engraved WEDDING INVITATIONS AND ANNOUNCEMENTS INFORMALS STATIONERY OF CHARACTER PROMPT AND PERSONAL SERVICE Hessler's Society and Business Engravers
2755 CORAL WAY PHONE 48-4631
LEGAL NOTICE NOTICE UNDER FICTITIOUS NAME STATUTE
NOTICE IS HEREBY GIVEN pursuant to the "Fictitious Name Statute," 1941, that the undersigned intend to do business under the fictitious name of GOOD WILL HOME IMPROVEMENT CO., at 314 Ingraham Building, Miami, Florida, in Dade County, Florida. Intends to register said fictitious name in the office of the Clerk of the Circuit Court of Dade County, Florida. ROBERT J. JARROB JULIAN A. ARROYO, Jr. 7-25 — 8-1-8-15-22
LEGAL NOTICE NOTICE UNDER FICTITIOUS NAME STATUTE
NOTICE IS HEREBY GIVEN pursuant to the "Fictitious Name Statute," 1941, that the undersigned intend to do business under the fictitious name of Phillips Typewriter Co., 215 Madeira Avenue, Coral Gables, Florida, in Dade County, Florida. Intends to register said fictitious name in the office of the Clerk of the Circuit Court of Dade County, Florida. F. W. PHILLIPS. 7-18-25 — 8-1-8-4T.
LEGAL NOTICE NOTICE UNDER FICTITIOUS NAME STATUTE
NOTICE IS HEREBY GIVEN pursuant to the "Fictitious Name Statute," 1941, that the undersigned intend to do business under the fictitious name of Flamingo Furniture Shop, 260 Aragon Avenue Coral Gables, Florida, in Dade County, Florida, Intends to register said fictitious name in the office of the Clerk of the Circuit Court of Dade County, Florida. GEORGE F. DARROW MIMA M. DARROW 7-18-25 — 8-1-8-4T.
PROTECT-U AWNING-SHUTTER CO.
Safeguard Your Home and Add Lasting Beauty with the Original PRO-TECT-U AWNING SHUTTERS Since 1926, Pro-Tect-U Awning Shutters have Provided Absolute Hurricane Protection for Homes, Apartments and Hotels in South Florida. Your home and family deserve the protection of this time-proved product! "WE TAKE THE HURRY OUT OF HURRICANES" 221 University Concourse, Coral Gables Ph. 48-1587
AIR POWER IS PEACE POWER HELP BUILD AMERICA'S AIR POWER ON AIR FORCE DAY, AUGUST 1ST
HELP BUILD AMERICA'S AIR POWER ON AIR FORCE DAY, AUGUST 1ST No one today questions the fact that the whole future of the United States may rest in the very clouds over your head. And the new, reorganized Air Forces give thousands of eligible young men an opportunity to take an active part in building America's air power... on the ground as well as in the sky. You may, for example, enlist in the Air Forces for three years. If you have a specialty which will qualify you, you may also be able to enlist in a grade at higher pay. If you have had Air Forces experience, you may join the Air Reserve and continue your military aviation training outside of business hours. Or, you may join the Air National Guard and perhaps become eligible for advanced technical training at special Air National Guard schools. On Air Force Day, make a point of finding out everything about your Air Forces—especially the new Aviation Career Plan described below. Full details can be obtained at your U. S. Army Recruiting Station. NOW—THE WORLD'S GREATEST OPPORTUNITY FOR A CAREER IN AVIATION Today the Army Air Forces offer high school graduates an unprecedented opportunity to get the finest aviation schooling on earth—and select your school or course before you enlist. The AAF Career Plan is unlike anything ever offered before. It permits selected high school graduates to apply and qualify for AAF specialized courses of their own choice. Simply go to your U. S. Army Recruiting Station, advise the Recruiting Officer the kind of aviation training you want and he will provide you with an application blank and a complete list of available courses. When you are selected to attend the course of your choice, you enlist in the Army Air Forces for 3, 4 or 5 years. After your basic training period you are guaranteed the education you have selected to make you a specialist in the type of work you want. Get a list of all the schools and courses open to you under the AAF Aviation Career Plan at your U. S. Army Recruiting Station. U. S. ARMY RECRUITING SERVICE ROOM 302 POST OFFICE BUILDING MIAMI, FLA.
COUNTRY GENTLEMAN ESTATE In the Redlands
• THE HOME is roomy and comfortable, with four bedrooms and two baths, plus servant quarters. It has spacious porches, an attractive bar, and two car garage. • THE GROVE is planted mostly to Avocadoes, with some citrus. It has 2 eight inch and 13 three inch wells for irrigating. The income from the grove should more than pay all carrying charges, even with all maintenance labor hired. • AN EXCELLENT BUY at $23,000, with ten acres of grove. • There are ten additional acres planted with young trees, which can also be bought. • FOR APPOINTMENT please call Helen Pennock, at 4-2586 or 48-2903. LESLIE H. COOMBES REALTOR 2312 Ponce de Leon Blvd. Phone 4-2586
Famous Homes Luther Burbank's SANTA BARBARA HOME CORAL GABLES FEDERAL Savings & Loan Association
Famous Homes Luther Burbank's SANTA BARBARA HOME Many of our tastiest fruits and vegetables... our finest flowers were developed in the garden of this California home. Burbank has explained how he would sit on his porch and dream of things he wanted his garden to do... and then would take the steps to bring his dreams to reality. His gifts to humanity were planned in the peace of his home... like most other great and lasting achievements. A home of your own can be a stimulating influence... and give you and your family a greater feeling of security. Let our officers explain the types of loan plans available. CORAL GABLES FEDERAL Savings & Loan Association GEORGE B. CASTER, President 2501 Ponce de Leon Blvd. Telephone 4-7627 Member Federal Home Loan Bank Federal Savings and Loan Insurance Corporation
See us for... FHA INSURED Mortgages Hollopeter & Post Inc.
See us for... FHA INSURED Mortgages FHA's expert, unbiased appraisals are your hedge against inflation Hollopeter & Post Inc. 151 N. E. 3rd Street CALL: 3-7376 SERVING MIAMI SINCE 1916
Enjoy a WEEK-END VACATION at the beautiful CORONADO HOTEL
On the Ocean at 88th Street MIAMI BEACH PHONE 6-2761 • Restricted Clientele • Large Private Beach • Cabanas • Beautiful Cocktail Lounge • Outdoor Dining Terrace