The Guide

FASHION Belk's Home of Better Values cottons READY FOR FALL!

PHONE MO 1-4248 A RIOT OF DEEP, VIBRANT SOLID COLORS... RICH PAISLEYS, CHECKS, WOVEN PLAIDS, TO WHIP UP INTO BLOUSES, SEPARATES, ADD A TOUCH OF CONTRAST. COME, SEE BOLT AFTER BOLT-ALL WITH THOSE LESS-WORK-FOR-MOTHER WASHDAY MANNERS! BETTER GET HERE EARLY! MAKE HER FIRST-DAY COTTON IN FAMOUS "HIGHLAND PARK" 79¢ yard Wins top vote among classroom fashions! Wondrously smooth combed cottons that keynote the entire back to school wardrobe. Subtle plaids, wide-awake stripes ... all crease resistant, wash and wear. And see how sensibly priced! Be smart, choose several! Wonderful for blouses! 35-36". BREATHTAKING COLOR IDEAS! "PAVILLION" ALL-NEW COTTON PRINTS 79¢ yard If you've always thought of cotton as summer fabric, these prints will change your mind! Come see woodsy tones, rich deep greens, vibrant red, interpreted in new and exciting ways that span the seasons. Nice to know, too, they smooth themselves on line. 38-39" prints almost without end! famous "courtesy" cottons 39¢ yard Mainstay of every back to school wardrobe. Piggy-bank priced, so you can use it for blouses, quick-shirred skirts, after-school play sets. Good news, Mother - machine washes without a worry! 35/36". springknight broadcloth drip-dry cotton prints 59¢ yard Firm, naturally crisp cotton in so many interesting and unusual color harmonies. Some that suggest texture, others conversation prints-all wonderfully drip-dry. Use? Practically limitless! 35/36". springknight broadcloths choose a rainbow of colors 59¢ yard Pastels, deep tones galore! Beautiful shadings so you can pick the exact one to match that print, to pick up that special effect. Colors stay clear, bright washing after washing! From famous mill! 35/36". Lively New Colors Super Dazzle Cottons Super dazzle ... Super smooth combed cotton broadcloths in the liveliest new colors of the Fall season. Needs little or no ironing, Thanks to Everglaze Minicare® Magic. Makes your sewing efforts worth while. $1.00 YARD BELK'S for better selections BELK'S for certified better values!