The Times

MERIT Filter MERIT Menthol

Weekend of May 8/9, 1976 TIMES/GUIDE 15 "I have tried dozens of low tar cigarettes and was never satisfied until I tried MERIT ....Thank you for making a cigarette that I can enjoy." -John Alianello Schiller Park, Illinois "Merit is the best yet-it hit my taste buds perfectly!" -Ernest Walters Lutherville, Maryland "... After smoking for 25 years and desperately looking for a low tar cigarette that tastes like a cigarette, EUREKA-MERIT!" -Elaine Turiano New Brunswick, New Jersey "Merit doesn't taste like a filter. It tastes like tobacco." -Edward J. Waddington Westmont, New Jersey "Your twelve years of research has brought about the cigarette of today and tomorrow as far as I'm concerned." -Agnes Reece Houston, Texas "When I saw the tar and nicotine contents I was amazed." -Mrs. F. Summer Ft. Lauderdale, Florida "With the advent of MERIT, my first smoking change in twenty-five years has taken place. They're cracking good!" -Sig Pieper Detroit, Michigan "I think MERIT is a great-tasting cigarette." -David Schneider Eastchester, New York "I've tried other low tar brands as they came on the market, but they all lacked something. Merit has that something the others lacked." -G. E. Noble Orlando, Florida "...They gave just what I want in a smoke; good flavor, low tar and nicotine, slow to burn...you have won me over to Merit." -John H. Ganley Lynchburg, Virginia "I had to write, as I feel your advertisement is right .... Good luck on Merit. I am convinced." -Sam Wengrow New Athens, Illinois "The name MERIT was perfectly warranted. A good thing is hard to find in this day and age, but you sure came up with a winner in my book." -Mr. Kenneth R. Wilson Akron, Ohio "I bought a carton and really enjoyed the taste, I've switched and I'm happy I did." -Frank Mayer Crown Point, Indiana "I would just like to say that I have smoked many kinds of cigarettes and I find it remarkable that MERIT, with such a low tar content, can possibly have so much flavor." -Carol Jax Jacksonville, Florida "I read your ad, decided to try what I thought was just another gimmick, and was surprised. The taste is better than any low-tar cigarette I've ever smoked." -Paul Burt Stirling, New Jersey MERIT Filter LOW TAR-'ENRICHED FLAVOR' MERIT Menthol LOW TAR-ENRICHED FLAVOR' MERIT "... I could have told you after the first pack that you have really come up with something." -Donel Green Wichita Falls, Texas "Your years of research with your new cigarette, Merit, have certainly been most successful.... It tastes like a cigarette." -Mrs. Barbara Miller Kensington, Connecticut "Try a Merit and you'll want to share it." -Mrs. Sue Theriot Indianapolis, Indiana "For years I was convinced you couldn't have low tar and taste. Thanks for proving me wrong." -F. W. Hammerschmidt Amityville, Long Island, New York "Are you sure Merit is a low tar cigarette? It is the best I've ever smoked. It has all those good things other cigarettes promise." -Mrs. Robin Kay Willoughby Hollywood, California "I tried your new cigarette the other day and I truly enjoyed them. MERIT is the first low tar, low nicotine cigarette I have ever tried that has a real taste." -Patricia R. Beadles Las Vegas, Nevada "Low tar cigarettes were out of the question, had tried 'em, and, as far as I was concerned, they were a smoker's joke. And along came Merit." -Ms. Christie Pavoni Memphis, Tennessee © Philip Morris Inc. 1976 9 mg: 'tar,' 0.7 mg. nicotine av. per cigarette by FTC Method. "I've always changed from brand to brand until I found your new Merit, and I really love it." -Lalu Popi Mafileo Honolulu, Hawaii Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.