The Times

Do you really know what happens when business profits go up or down?

If you do, you're unusual - as proven by a recent survey taken throughout the nation. When Americans were asked about the effect of profits on their personal lives, they gave some surprising and conflicting answers. A number of people said that when business profits go up, the prices of things they buy go up. But some said exactly the opposite - that rising profits cause prices to go down. Still others said profits have no effect on their lives at all. All of this helps point up a serious problem: if we citizens don't understand the basic functions of our American Economic System, how can we make intelligent decisions about it? How do we know what to keep, what to change? To help give you a clearer picture of our system, a special booklet has been prepared. It's easy to read, interesting and free. Use the coupon to get your copy now. Every American ought to know what it says. The American Economic System. It's one of your basic freedoms. "Economics" Pueblo, Colorado 81009 Please send me a free copy of the booklet about our economic system. Name Address City State Zip A public service message of The Advertising Council and U.S. Department of Commerce presented by this Magazine. Ad Council. Did you know? Over the 10 year period 1965-74, net profits of U.S. manufacturers averaged less than 5¢ on each dollar of sales. In 1975, about 39% of corporate profits went to taxes, 29% to stockholders, 32% to capital improvements. Business investments will be needed for 16 million new jobs by 1985. COPYRIGHT © 1976 KEY NEWSPAPER COMMUNITY SERVICE PROGRAMMING 05106 This educational endeavor is made possible by the cooperation of the following public-spirited citizens who are always in the fore, striving to make our community a finer and better place in which to live. JULIO ABISLAIMAN, Vice Pres. Riviera Jewelers | JOHN C. BROCKWAY, Pres. Bill Ussery Motors, Inc. | HOWARD R. DOWNES Chairman of the Board The Dominion Companies | KENNETH E. KAMBERG, Pres. Coral Gables Fed. Savings & Loan Assoc. | CLIFFORD J. NAGEL, JR., Pres. The Witters Construction Co. So. Fla. Chapter Assoc. Gen'l Contractors | E. CARR SMITH | CARLOS J. ARBOLEYA, Pres. Bennett Bank at Westchester N. A. | GLEN ALLEN BUFF | EUGENE F. STREWS, Pres. Fidelity National Bank of South Miami | MARIAN KRUTULIS, Director Gulliver Academy, Inc. | DAVID C. NEALE, Div. Manager 7-Eleven Stores Division of the Southland Corporation | ROBERT ULLMAN, Pres. Bert's Slacks Men's Store Miracle Mile Merchants Association | JESS QUESADA ANDALUSIA Bake Shop | GUY C. CARMICHAEL, JR. Pres. Crow, Pope & Land of Florida, Inc. | GENERAL WATERWORKS South Florida Division | MR. PETE LATA The Madrid Restaurant | FRANK H. POE, Pres. Poe's Hardware & Real Ally | RICHARD D. SWETONIC, Pres. Wallachs/Dick Richmond | G. HERNANDEZ-CARTAYA Chairman of the Board W F C Group | WOLF HANAU, President Les Jardins Restaurant | RAUL P. MASVIDAL, Pres. Royal Trust Bank of Miami, N.A. | RONALD R. READER C.L.U. General Agent Mass. Mutual Life Ins. co. | NATHAN TARTAK, R.P. Riviera Pharmacy | WILLIAM BAGWELL, Pres. Miami Safe and Lock Inc. | C. DeWITT COFFMAN, Pres. The Coffman Corporation Hotel Consultants | RALPH JENSEN, Pres. Continental Travel, Inc. | GARY A. MATTHEWS, Pres. Gary's Paint & Body Shop, Inc. | GERALD I. ROSE, Pres. Security Federal S & L Association | SOUTH DIXIE DISCOUNT CENTER 8865 South Dixie Highway | M. H. FARNSWORTH, Chairman International Corporate Services Ltd. | MARVIN S. CONE, Director Deerborne School | M. "DICK" JONES, Pres. Catalina Aquatech Pools, Inc. | FELIPE MORENO, Manager Distributor Sales Latin American Operations Ingersoll-Rand International | ROBERT L. SEARLE, Pres. Searle & Morris Insurance | RICHARD D. THOMAS, Administrator Coral Gables Hospital | CURTIS BLANK Co-owner Cafe Chameron, Inc. | JAMES E. DOWNS, Pres. Lennor & Klein Jewelers, Inc. | L. GERALD WRIGHT Chairman of the Board Chief Executive Officer Aristor Management Inc. | FRANK H. WIRTZ, Gen'l. Mgr. The Rusty Pelican