Coral Gables Riviera-Times

RIVIERA-TIMES

| THURSDAY, JULY 3, 1947

The Riviera Times

Published every Friday morning by the Riviera Publishing Company, 2208 Ponce de Leon Blvd., Coral Gables 34, Fla. Established January 1926; combined with the Dade County & Coconut Grove Times, 1932. MEMBER OF THE NATIONAL EDITORIAL ASSOCIATION AND FLORIDA PRESS ASSOCIATION. Albert E. Harum, Editor and Publisher; Kenneth S. Key-ser, Business Manager; James R. Moore, Managing Editor; Helen Reynolds, Society Editor; Edward W. Wright, Circulation Manager. NATIONAL EDITORIAL 1947 ASSOCIATION Active Member SUBSCRIPTION RATES - Six months, $2.00; one year, outside of United States, $5.00; local, $3.00; one year, out-of-town, $3.75. Entered as Second Class Matter May 11, 1926, at the Post Office at Miami, Fla., under the Act of March 3, 1879. Mail Address Box 164 - Phone 4-1624 4-1625 The Coral Gables Riviera is liable for errors in advertising only to the extent of the space in which the advertisement appears.

The Glorious Fourth

Last Friday's issue of the Hollywood Sun-Tattler carried a top story concerning the Fourth of July celebration the people up in that section are planning. The program contains everything from a Davie Round-up to a Hollywood pioneer celebration and nearly all of the civic organizations are joining together to make it a real bang-up celebration. For a long time we have bemoaned the passing of the good old fashioned Fourth of July celebrations, and it is refreshing to note that at least one Florida community is reviving the custom. While a few individual organizations in Coral Gables are planning Fourth of July get-togethers, the nation's most patriotic holiday is passing without any community observance. Perhaps we could take a tip from the folks up in Broward County and think about planning a genuine Fourth of July celebration next year.

Three Weapons

American newspapers, says an enthusiastic friend, "can prove to the world that America is sound at the core and not ready to abandon free enterprise." By simply reporting political trends we could prove that America is not ready to abandon free enterprise. But by reporting strikes, bitterness, divorce, juvenile delinquency, crime, racial clashes, political strife and failure to win other nations to our way of life, we would find it difficult to prove our country sound at the core. To prove one without the other would be as pointless at this time as British papers proving to the world that England is not ready to abandon socialism. If, on the other hand, our national news was a wave of honesty and unselfishness rather than a crime wave, industrial teamwork instead of growing industrial unrest, heart-warming and enduring home life rather than mounting divorce statistics, and nations which applauded our way of life instead of stonewalling us, then we would have something worth proving to the world. We would prove that men under free enterprise can be as just to each other as socialists would like men to be. And as disciplined, efficient and secure as men have despaired of being without, as a last resort, abandoning freedom and justice under a dictatorship. This alone would not improve free enterprise. But it would prove free religion. It would prove that men, free to worship or not, had decided again to worship. And thus had found, not a form to follow or day, but a force impelling them every day to live as men should. When our papers can give news of American conduct that proves Americans have not abandoned God, then there will be point in proving we're not ready to abandon freedom. A lion without backbone becomes just a rug. Hurt feelings are the children of too much self-will.

YOUR OWN TOWN Food for Thought By Jim Moore

On the eve of what has been predicted to be the greatest period of industrial and residential construction South Florida has ever experienced I am wondering if Coral Gables is as well prepared as it should be to receive its share. Are we doing everything possible to attract desirable industries to our community and to promote the construction of homes in the less populated areas of Coral Gables? Actually, I don't believe that we are. Let's look first at the industrial picture. Thousands of communities in this country make it a practice to offer concessions to attract desirable industries. Some go even so far as to offer to help finance the building itself. In countless cities it is common practice to offer tax concessions to groups that will bring substantial pay rolls with them. Officially, Coral Gables does nothing. What is wrong with offering to tax only the unimproved property for from three to five years after a manufacturing plant is constructed in the community? Looking at it one way, if the plant did not locate here, we would receive only the vacant land taxes anyway, while if it did, our merchants would receive the benefits of the pay roll during the tax-free period. Many of the persons connected with the industry would build or buy homes here. And after the short taxfree period, the city coffers would be enriched by the full assessment of the new building. To me it seems short-sighted not to adopt some such policy which would give our Chamber of Commerce some potent ammunition to attract companies which will prove a valuable asset to the city. Now let's talk about homes. Anyone who has visited the south end of Coral Gables has seen vast tracts of unpopulated land, zoned for residences, but lying fallow. Yet what incentive do we offer a prospective home builder to pioneer these undeveloped areas? We can't even offer him all the necessary utilities. In order to have water piped to his home, he must pay for the cost of the main and then hope that within two years, or maybe five, enough building will be done on his street to warrant a refund. I know of one case where Coral Gables lost a $60,000 residence because of this condition. The man was ready to build when he learned of the water line charge, became miffed, and located in another community. But what if we were able to tell a man who was willing to build in an undeveloped area, that for the first three years after his home was erected that he would be charged taxes at the old unimproved property rate? Perhaps the proposition would be more palliative. And it's a well-known fact that when such an area starts filling up, other vacant lands between it and the built-up sections are rapidly filled in with homes. By making these concessions, it seems to me that we are sewing seed that will reap a bountiful harvest.

"DREAMS"

I dreamed; she bent down and kissed my cheek. I awoke, but she had gone; as swift in flight, as a shadow, on a moonlite night. Vanished, somewhere into space, I felt her presence, I saw her face, and welcomed: That sweet pair of memories, That lonesome fear-of dreams. BOBBY PAIGE.

ENJOY THIS MODERN WAY OF LIVING

All the comfort and convenience of a smart home, combined with a good income to pay the carrying charges. 2 Brand New Up and down duplex residences, one with two bedrooms in each unit, and the other with three bedrooms. Call us for appointment to see these fresh, new homes. LESLIE H. COOMBES REALTOR 2312 Ponce de Leon Blvd. Phone 4-2586

RIVIERA NOTEBOOK By Mary Helm Clarke THE COLONNADE BUILDING

The Riviera Notebook says, and I quote, "The Colonnade Building, the outstanding architectural structure of the area, was completed in the spring of 1927, at the cost of approximately $600,000 for a department store." This again is the work of Phineas Paist, of whom one of the outstanding architects of today has said, "If Phinas Paist were alive today he would be way out ahead in the adaptation of historical and modern designs-beautifying the simplicity and functional characteristics of modern architecture." The round blue dome and exquisite carving of the building which houses the First National Bank and extends on Coral Way to the Miracle Mile headquarters, are unique features. There are Mediterranean adaptations of the very modern use of open, circular floor space for merchandise displays. Cloistered promenades for leisurely window shopping, whatever the weather, add to the functional needs of a modern merchandising mart. No one seems to remember any plans for the use of the building as a department store. At one time it was occupied by the Chamber of Commerce. It seemed a "natural" for Coral Gables, with its studio for moving pictures and dramatic art. During the war it was administrative headquarters for the extensive Embry-Riddle Aviation program. Once again it is housing shops and studios and headquarters, but during a "Who killed cock robin?" quest for the originator of the department store project we encountered no one who could give authentic observation. "It never was meant for a department store," he says. "The Administration Building couldn't accommodate all the corporation staff, so the Colonnade building was to give them enlarged office space. When it was half finished," he declares, "the boom got it and after that couldn't find anybody who had authorized the building at all." Oh well, we still contend it would make an artistic and reasonable site for a department store on the Miracle Mile. It has historical beauty with simple and functional characteristics of modern designs.

Military History Section Is Proposed for Library

A recommendation that a military history section be started at the Coral Gables Public Library has been made to the Coral Gables Post of the Veterans of Foreign Wars, according to Col. Wallace E. Hackett, commander. First gift to the new section, four volumes of "The VFW Official Photographic History of World War II" was presented to the library on Wednesday. Committee Named Morton J. Engel, Dr. Bernard E. Smyers and Harry Livergood have been appointed to a permanent committee to promote gifts of military volumes for the library. "If persons who have such volumes would donate them to the library, it will be possible for us to eventually have one of the finest military collections in the United States," Hackett commented. To Seek Donations He said that the panel would write to various military organizations that have published histories of particular divisions and organizations, asking that one volume of each be donated to the Coral Gables Library.

The first sawmill west of the Mississippi was built at Fort Vancouver, Washington in 1827.

LEGAL NOTICE

NOTICE UNDER FICTITIOUS NAME STATUTE NOTICE IS HEREBY GIVEN pursuant to the "Fictitious Name Statutes, 1941," that the under-signed doing business under the fictitious name of Al-V-Crest at 5727 S. W. 8th St., Coral Gables, Florida, in Dade County, Florida, intends to register said fictitious name in the office of the Clerk of the Circuit Court of Dade County, Florida. EDWARD ROLAND HASSENPFLUG. 6/20-27-7/4-11-c

LEGAL NOTICE

NOTICE UNDER FICTITIOUS NAME STATUTE NOTICE IS HEREBY GIVEN pursuant to the "Fictitious Name Statutes, 1941," that the under-signed doing business under the fictitious name of Coral Gables Tailors at 2619 Ponce de Leon Blvd., Coral Gables, Florida, in Dade County, Florida, intends to register said fictitious name in the office of the Clerk of the Circuit Court of Dade County, Florida. MAX H. GREEN. 6/20-27; 7/4-11-c-4113

LEGAL NOTICE

NOTICE OF HEARING BEFORE THE ZONING BOARD OF APPEALS OF THE CITY OF CORAL GABLES ON PROPOSAL TO CHANGE THE ZONING OF LOTS 1, 2, 3, 7, 8 and 9, BLOCK 100, SECTION "C", 3 REVISED FROM R-1, RESIDENTIAL USE TO R-2, DUPLEX USE, CFD#45. All interested persons are hereby notified that on Monday, July 14, 1947, commencing at the hour of 7:30 P. M. in the Commission Chamber of the City Hall at Coral Gables, the Zoning Board of Appeals of the City of Coral Gables will conduct a public hearing on the proposition to change the zoning classification of Lots 1, 2, 3, 7, 8 and 9, Block 100, Section "C", 3 Revised from R-1, Residential Use to R-2, Duplex Use, CFD 45. All interested persons may express their views at the meeting or in writing to the undersigned before the hour of the meeting. ZONING BOARD OF APPEALS L. W. Robinson, Jr. Secretary. 6-27 and 7-3-c-4122

LEGAL NOTICE

NOTICE HEREBY GIVEN THAT THE CITY COMMISSION OF THE CITY OF CORAL GABLES WILL MEET AS A BOARD OF EQUALIZATION ON JULY 14TH AND 15TH, 1947 (THE SECOND MONDAY AND TUESDAY OF JULY, 1947), AT THE HOUR OF 9:30 A.M. AND FROM DAY TO DAY THEREAFTER FOR AS LONG AS MAY BE NECESSARY FOR THE PURPOSE OF HEARING OBJECTIONS AND RECEIVING TESTIMONY AS TO THE VALUE OF REAL PROPERTY INCLUDED AND ASSESSED BY THE CITY TAX ASSESSOR. DURING THE THREE DAYS OF ITS MEETING THE BOARD WILL CONSIDER ANY WRITTEN OBJECTIONS FILED WITH IT IN RESPECT TO ASSESSMENTS THAT SHALL HAVE BEEN MADE. C. E. POORMAN, City Clerk OF THE CITY OF CORAL GABLES, FLORIDA 6-20-27-7-4-11-41-c

LEGAL NOTICE

NOTICE OF HEARING BEFORE THE ZONING BOARD OF APPEALS IN REGARD TO APPLICATION FOR TRANSFERRING A RETAIL PACKAGE LIQUOR STORE LICENSE FROM 2520 PONCE DE LEON BLVD. (TERMINUS PACKAGE STORE) TO 1612 PONCE DE LEON BLVD. All interested persons are hereby notified under the provisions of Ordinance No. 271, as amended, that an application has been made to the City of Coral Gables for transfer of license for a retail package liquor store from 2520 Ponce de Leon Blvd. (Terminal bldg.) to 1612 Ponce de Leon Blvd. by Mr. Jack Moore. This location is zoned for Commercial Use and in that respect is available for the type of business applied for, but since it abuts upon apartment house zoned property and is within a 2500 foot radius of another retail package liquor store, Ordinance No. 271, as amended, requires a public hearing. All interested persons may express their views at the hearing or file them in writing with the undersigned on or before the commencement of the hearing, which will be held before the Zoning Board of Appeals of the City of Coral Gables in the Commission Chamber at the City Hall, Coral Gables, Florida, commencing at 7:30 o'clock P.M. on Monday, July 14, 1947. THE CITY OF CORAL GABLES ZONING BOARD OF APPEALS L. W. Robinson, Jr. Secretary. 6-27 and 7-3-c-4124

LEGAL NOTICE

NOTICE UNDER FICTITIOUS NAME STATUTE NOTICE IS HEREBY GIVEN pursuant to the "Fictitious Name Statutes, 1941" that the under-signed doing business under the fictitious name of Coral Gables Construction Co. (not Inc.) 2515 Ponce de Leon Boulevard, Coral Gables, Florida, in Dade County, Florida, intends to register said fictitious name in the office of the Clerk of the Circuit Court of Dade County, Florida. J. M. FRIEDMAN E. FOX 6/13-20-27-7/4-1947

40 Days Here

The summer blanket derby is with us again and already the competition among the penny blanketeers is becoming heated. The "penny blanketeers" are those characters who hie themselves off to mountain resorts and then send penny post-cards back to the stay-at-homes, telling how many blankets they are heaping over themselves every night. And already we have a foul claimed against Obie Sutton, who is stating that Ruth and the kids are down in Guatemala, sleeping under SIXTEEN blankets. Take it easy, Obie-give some of the others a chance. Ruth is visiting her sister Peggy Gardner down there for eleven weeks and does report that the temperature ranges from 55 to 70 degrees. But sixteen blankets, p-l-u-e-e-z-e-! Also joining the blanketeers are the Pat Cesaranoes who left last week for their summer home in Balsam, N. C. But poor Pat has to come back real soon and resume the role of family breadwinners ... Dr. and Mrs. George A. Paulk have also departed and are again roosting on their "Paulk's Peak" near Balsam. Let's change the subject, it's making us overheated and green with envy. ... Too, Frank tells us that Frank James wedding Sunday, tells us that the wedding party all repaired to the Elks Club after the ceremony for a reception. The party was going full swing when someone started looking for the groom, and found him in the billiard room, calmly shooting a game of pool ... George Anderson, who operates the San Sebastian Restaurant here, is up in Wisconsin, operating The Dell-Hotel for the summer. Doggonnit, there we go getting green again ... Hollis Rinehart is a summer batchelor as the rest of the family left Sunday for the North. He'll join them later ... There's a new kind of competition over at the Rotary Club meetings according to their latest bulletin. It says that Dr. Roy Howard is giving Clarence Ayers stiff competition when it comes to who wears the loudest sports shirt. We itemed here last week that we had a letter for Mary Frank, and another Mary Frank called us up to claim it, and told us furthermore that she knows several other Mary Franks. To be a bit more specific, this is the Mary Frank who did some reporting for us several months ago. The letter was picked up ... The boys at the fire station feasted on Jewfish chowder and steaks this week all because Dr. Bob Dickey hooked a big one while trolling on Shark River. Other than that the fishing wasn't too good down there, because so much fresh water had drained in from the Everglades ... Maybe she doesn't like publicity, but since WBAY broadcast about her, and we itemed her here last week, our little black and white mongrel terrier has disappeared. A. L. Reynolds sends us a clipping concerning the sports program mapped by the new Hialeah recreation director and comments, "Our Gables city administration say they can't find a director for city recreation nor could they pay for one should he be found. It is interesting to know that municipalities are promoting with success this type of recreational program." After reading the clipping, A. L., it looks to us that we are doing about the same things here through the Youth Center, the Venetian Pool, Salvadore Park and our municipal golf course, all of which receive city financial aid.

Strictly Fresh

An expert for a brassiere manufacturing company says seven out of ten women don't know how to put on a brassiere and don't know their size. Then it must be the other three that keep passing by. * * * President Truman told Canadians that the U. S. is going to help those nations which want to live in peace. And the way the Soviet is handling things in Europe, there won't be anything left but a piece or two. * * * Somehow Congress seems to learn about everything last. For instance the other day the Appropriations Committee announced that the Public Housing Authority had failed to meet its purpose.

LEGAL NOTICE

NOTICE OF HEARING BEFORE THE ZONING BOARD OF APPEALS OF THE CITY OF CORAL GABLES ON PROPOSAL TO CHANGE THE ZONING OF LOTS 27 THRU 30, BLOCK 15, SECTION MORE SECTION FROM R-1, RESIDENTIAL USE TO R-2, DUPLEX USE, CFD#74. All interested persons are hereby notified that on Monday, July 14, 1947, commencing at 7:30 o'clock P.M., in the Commission Chamber of the City Hall at Coral Gables, the Zoning Board of Appeals of the City of Coral Gables will conduct a public hearing on the proposal to change the zoning classification of Lots 27 thru 30, Block 15, Industrial Section from R-1, Residential Use to R-2, Duplex Use, CFD#74. All interested persons may express their views at the meeting or in writing to the undersigned before the hour of the meeting. ZONING BOARD OF APPEALS L. W. Robinson, Jr. Secretary. 6-27 and 7-3-c-4123

See us for... FHA Insured Mortgages

FHA's expert, unbiased appraisals are your hedge against inflation. Hollopeter & Post INC. 151 N. E. 3rd Street CALL: 3-7376 SERVING MIAMI SINCE 1916

ANNOUNCING 5-DAY BANK WEEK BEGINNING SATURDAY, JULY 12, 1947 The Undersigned Financial Institutions Will Be CLOSED ALL DAY SATURDAY OF EACH WEEK

This revised schedule of banking days has been adopted for the following principal reasons: 1. Pursuant to the provisions of the Banking Law recently adopted by the Florida State Legislature, and to conform to the five-day week recently established by banks in leading financial centers, including New York, Boston and Atlanta, whose facilities are essential for telegraphic money transfers, clearing and obtaining final payment on many checks and drafts payable at points other than Miami and vicinity. 2. To provide a work week for employees similar to the five-day week as now observed by many units of business and industry. * We respectfully solicit the cooperation of individuals, business and professional firms, whom we are privileged to serve, in revising their requirements for payrolls, deposits and other banking transactions. FLORIDA NATIONAL BANK AT CORAL GABLES THE CORAL GABLES FIRST NATIONAL BANK COCONUT GROVE EXCHANGE BANK CORAL GABLES FEDERAL SAVINGS AND LOAN ASSOCIATION