Coral Gables Riviera-Times

Friday, October 24, 1947, page 9 (of 12)

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FIVE HUNDRED ATTEND RECEPTION MEMBERS AND GUESTS GREET PRESIDENT AS WOMAN'S CLUB OPENS SEASON WITH PARTY

Amid flowers, music and pretty new fall clothes, Coral Gables Woman's Club opened its 24th season Monday with a reception for its president, Mrs. William Cox. Gone was the customary program which highlighted each first meeting in years past. Gone wear the chairs. In place were two tea tables flanking and a right angles to the platform. On the platform Oliver Washburn and his stringed ensemble dispensed classic airs. Baskets of yellow and bronze baby chrysanthemums centered the lace clothed tea tables, placed with four silver services. A perfect setting, a perfect afternoon, attended by more than 500 members and their guests. Mrs. John DeNoon, first vice president and general chairman of the party, headed the receiving line. Her formal gown of white crepe with bodice and girdle drape of the same material in shades of purple in geometrical design, was complimented with a white baby chrysanthemum corsage. Next in line was the honored Mrs. Cox in gray crepe formal with sequined blouse and sorsage. All other officers of the executive board in the receiving line were in formals and all wore white baby mums corsages. During the hour your reporter was there Mrs. Evan D. Roser, Mrs. Don Peabody, Mrs. O. A. Sandquist and Mrs. Reid R. Bronson, all past presidents, presided at the tea services. Mrs. Peabody, a distinguished club woman, who holds the title of honorary lift president of the club, is new director of District 11 of the federation. With Mrs. W. T. Mixson was Mrs. R. C. Noble, a newcomer from North Hampton, Mass., who, with her husband, Dr. Noble, and two sons, Robert Jr., and Harry, are residing in their new home at 5920 Granada Boulevard. Robert attends Ponce de Leon High school; Harry, Merrick Demonstration. Chatting in groups we spied Mrs. Charles W. Cone, stunningly dressed in royal blue crepe with exactly matching hat and gloves; Mrs. George M. Corrigan in greige crepe with the new long, long hemline and matching feather trimmed beanie; Mrs. Evan D. Roser in wine crepe with exactly matching felt hat. Mrs. S. Earle Giffen was greeting friends for the first time since her return with Mr. Giffen from an extended motor trip and vacation. Mrs. Lem Stevens was telling of plans for a trip to Georgia with her husband in the next week, and while there they will visit their daughter Helen, a freshman student at Brenau College for Women, Gainesville. Helen, who recently was pledged Alpha Delta Pi, national social sorority, will major in piano study at Brenau. Mrs. Denis Renuart, who had just returned from North Carolina, was exclaiming over the warm day. Spending a month at their place near Asheville, Mr. Renuart commented as often as business permitted, to enjoy the cool climate, she said. Mrs. Russell Paige was noted wearing new street length black satin with gold accessories; also Mrs. G. G. Lee, who greeted guests at the door; Miss Paquita Rabell and Miss Mary B. Merritt. Mrs. Malcolm McDonald was stunning in a wine red crepe with exactly matching veiled feather-trimmed felt; Mrs. James M. Coker, always smartly clad, wore a black silk suit with becoming derby styled hat; Mrs. George Simpson, wine red crepe, invited us to drop by to see Mr. Simpson's collection of hunting trophies, to which he has added a deer, from their recent expedition to the far west. Miss Lelia White, Mrs. Lynn Perry and Mrs. J. Riley Staats of poetry and allied arts in the club, were noted earnestly talking together. Costumed as smartly as always was Mrs. R. R. Bronson, a past president of the club, whose black silk draped model dress was complimented with a black and white feather veiled toque.

BREWSTER COLONY PLANS FIRST FALL LUNCHEON

Miss Millcent Mattocks will take luncheon reservations for the first fall meeting of the Elder William Brewster colony society of mayflower descendants, which will be held at the McAlister Hotel at 12:30 Oct. 24th. Lt. Governor Guy Worthington Ellis will presidde at the business session immediately following the luncheon. Plans will be formulated for the annual community-wide celebration of compact day, Nov. 21 the 327th anniversary of the signing of the famous compact on the ship "Mayflower" by the passengers. The colony has just been informed that a copy of the original compact is abroad the freedom train which is touring the United States under Department of Justice sponsorship, where it will emphasize the pilgrim contribution of free institutions in America. The local colony was organized here six years ago, and all descendants of "Mayflower" passengers are eligible for membership.

Dr. and Mrs. Ashe To Be Hosts

Five hundred guests are expected to attend the annual tea honoring the faculty and faculty wives and prospective members of the American Association of University women, to be held from 3 to 5 p.m. Monday at the home of President of the University Bowman F. Ashe and Mrs. Ashe, 2475 Bayshore Drive.

INTRODUCING THE SOROPTIMISTS Selling Gables Real Estate Is Natural For Lila Lehman

Working a whole year, as a real estate salesman, without even a desk, was the first business experience of Lila Palmer Lehman, successful Coral Gables broker and eighth personality in the Riviera-Times stories of career girls, charter member of the Soroptimist Club. Working was such a novelty for this truly reared Southern girl that absence of a desk, let alone a real salary meant nothing in her life at that time. With her husband, Warren Lehman, Lila LeGare Palmer, came as a bride to Florida in 1910. Mr and Mrs. Lehman are truly pioneers. He was first salesmanager for Geo. E. Merrick and both Mr. and Mrs. Lehman were associated in business with the founder of Coral Gables until he, Mr. Merrick, became postmaster in Miami. However Mr. Merrick had strict rules regarding the employment of women in his organization. Lila Palmer Lehman became the first saleswoman, and for a long time the only one working with 20 salesmen. Reared according to the strict rules of Southern girls in the ante bellum days, Mrs. Lehman was the daughter of pioneer South Carolinians. Her schooling did not include a business course. Therefore her method of sales approach was never learned from a book entitled, "How to Sell Real Estate." Her first impulse was just to show visitors around and we're of the opinion that her soft spoken well modulated voice with that southern accent did the rest. "I just had to sell Coral Gables" Mrs. Lehman told your reviewer, "and I have been doing it ever since those first hectic days of the boom and I am proud of my record. Coral Gables was beautifully laid out with its wide landscaped parkways and its winding curving avenues and streets. Hearing the exclamations of 'Oh's and Ah's' from those entranced people as the scene unfolded was music to my ears, whether they bought or not". Among Mrs. Lehman's most cherished memories is the ride on the first street car in Coral Gables. "I was so thrilled with the thought of riding on the first car right up the center of Ponce de Leon Boulevard, she said, that I drove out to Coconut Grove to pick up my two small nephews so that they could have the thrill also." Mrs. Lehman is a member of the Coral Gables Chapter Daughters of the American Revolution and a Member of St. Stephens Episcopal Church. As for hobbies? "Just looking after my husband, a job that I like and that I have been doing for the past 37 years." Mr. and Mrs. Lehman spend their summers at Scaly, North Carolina, where they have acquired a small country estate about 8 miles from Highlands. "It's far from the maddening throng" this tiny energetic woman said, "but but on the days we go to town, we see more Coral Gableites than we do most days during the season in downtown Miami".

RIDDLE COLLEGE STUDENTS PLAN SATURDAY DANCE

Students of Riddle Inter-American college will hold their first informal dance of the season at 8:30 Saturday night at the language institute, 340 Alhambra Circle, with Miss Betty Council and Edwin Collgan acting as co-chairman of the student entertainment committee. The committee, appointed this week by Mrs. Chris Steers, faculty advisor of social activities, includes Misses Gladys Graybill, Glory Baur, Willa Graves, Anne Marie MacVeany, Avron Byran, Jayme Brito, Arthur De Thorne, and Alvero Aladro. The dance will welcome students coming from eight countries and 24 states for the opening of the fall term this week. The entertainment committee is now making plans for a series of social activities for the season. The next event will be a swim meet Wednesday at Matheson Hammock

Presbyterian Women Plan Program and Luncheon

The women of the Coral Gables Presbyterian Church congregation and their friends will meet at 10:30 a.m. today at the home of Mrs. Jennie Vernam, 1245 Avenue Obispo. A program of Bible study and inspiration will precede the covered dish luncheon to be served at noon.

Miss Blakey Pledges Kappa

Miss Phyllis Blakey, daughter of Mr. and Mrs. B. H. Blakey, 1228 South Greenway Drive, has been pledged to Kappa Kappa Gamma sorority, at the University of Georgia, according to advices to the Riviera-Times from the president of the Pan-Hellenic Council at Athens.

Attends State Meeting

Miss Rose Horn, president of the State Dental Assistants association and Miss Evelyn MacVay, state secretary, returned Tuesday from Atlanta where they attended an association meeting.

C. R. Ayers, C.P.A., Moves Offices

Clarence R. Ayers, certified public accountant, who for the past several years has maintained offices at 129 Avenue Giralda, moved this week to new and larger quarters at 254 Avenue Giralda, in the Deigaard building.

Announce Baby's Birth

Mr. and Mrs. G. Harold Massey of 32 Avenue Zamora, are announcing the birth of a 71⁄2 pound daughter, Martha Elizabeth, Oct. 20th at Jackson Memorial Hospital.

Little Stars to Meet

Estrellita Club of the Coral Gables OES will meet at 12:30 p.m. Tuesday at the home of Mrs. Jack Wilson, 2620 S.W. 9th street for a dessert bridge.

HAND BAG STYLIST

CUSTOM MADE BAGS - LEATHER NOVELTIES BAGS MADE FROM YOUR MATERIALS - IF DESIRED CREATIONS BY SCHECHTER (of Miami Beach) REPAIRS - ZIPPER SERVICE - REJUVENATIONS J. E. ALIANTRO & CO. 318 Coral Way (Miracle Mile) Coral Gables GREETING CARDS FOR ALL OCCASIONS

NOW OPEN.. the smart, new RENAISSANCE STUDIO

1618 Ponce de Leon Boulevard INTERIOR DECORATING Ornamental and Decorative Painting THEATRES, CHURCHES, CAFES, HOTELS, BANKS and RESIDENCES HAND DECORATED FURNITURE

An Announcement

We wish to advise our many Friends and Patrons that after October 1st we will be in our NEW LOCATION at 74 WEST FLAGLER ST. SUTTON JEWELRY CO. Successor to Whaler's, Est. 1897 Miami's Oldest Jewelry Store

Thelma & Ann's BEAUTY SALON

2761 Coral Way Ph. 4-4527 GET-ACQUAINTED SPECIAL! Your choice of a Cold, Machine or Machineless $20 Permanent WAVE... $10 Appointments must be made today, You may get your Wave at a later date. Located at K. M. Carter's Cosmetic Studio

ALL OUR JEWELRY IS FINE JEWELRY

Whether it be the sparkling fire of a master-faceted diamond, a nationally-known, dependable watch, a distinctive piece of hand-crafted jewelry or exquisitely-wrought silver... whether your demands are modest or pretentious, Dewey's is the place to buy it. Our valued integrity makes it possible for you to mark special occasions with quality jewelry... with confidence... always! DIVIDEND PAYMENTS ARRANGED. Dewey's "YOUR JEWELER IN CORAL GABLES" Corner of Ponce de Leon and Alhambra Circle

JO DERY'S LAMPSHADE STUDIO

NEW beauty is added to your home when we recover our LAMPSHADES. LAMPSHADES • CUSTOM-MADE • RECOVERED LAMPS • MOUNTED • RESTYLED PHONE 48-2588 OR 3-4775 "A DERY SHADE IS THE FINEST MADE"

DRESS-UP SUIT

Care of your winter wardrobe ... our pretty dressmaker suit! Long flared jacket emphasizes your wee waistline ... compliments slim, longer skirt. EDITH ROYCE "An Exclusive Little Shop" with a Personal Touch" 222 ANDALUSIA TEL. 48-3184

The Bootery

257 CORAL WAY ON MIRACLE MILE NEWEST SHOES ARE CLOSED FOR THE SEASON Black and Brown Calf AAA to B Bare-Foot Originals Pretty toes are in hiding... and heels are following after in the new Bare-Foot Originals ... glamorously, concealing, thrilling new. *REG. U.S. PAT. OFF. Your Family SHOE STORE in Coral Gables ALL SHOES X-RAY FITTED

FEATURING FASHION-WISE LABELS FROM AMERICA'S FOREMOST MAKERS punctuated peplum

Johnye Junior accents the flattering new rounded hip look with bright peplum rims of color! It's something exciting in a suit dress with the fitted torso line into a flat but emphatic peplum, the slimly cut skirt with its deep walking pleat and gilt buttons playing up smooth lines. Done in Ranchero, a wonderful rayon suiting. $1695 As Seen in Mademoiselle Johnye jr Exclusive At Dorothy Ann's OF FLORIDA In Coral Gables... 118 Coral Way, On Miracle Mile

LAST WEEK OF Hurricane Sale 20% off

Wonderful bargains in all Cotton, Seersucker and Sheer Dresses...Play Clothes...Shorts...Cotton Night Gowns... Cotton Robes... Fiesta Blouses... Sheer and Cotton Maternity Dresses...Pedal Pushers...Bathing Suits... Children's Dresses... Beach Coats... Sweaters. GINGHAM SHOP 2140 PONCE DE LEON BLVD.