The Coral Gables Times

You'll feel better about smoking with the taste of Kent!

KENT with the "Micronite" Filter REFINES away harsh flavor... REFINES away hot taste ...makes the taste of a cigarette mild! THE CIGARETTE THAT MADE THE FILTER FAMOUS 20 CIGARETTES CLASS 'A' KENT CIGARETTES NEW EXCLUSIVE MICRONITE FILTER KING SIZE KING-SIZE REGULAR-SIZE OR CRUSH PROOF BOX Kent's famous "Micronite" Filter is made of pure all-vegetable filter fibers by Kent's "Jet-Blooming" process! ALL THESE FIBERS ARE COMPRESSED INTO THE FILTER! Kent has become the favorite of millions, with the richest, finest-quality tobaccos and the famous "Micronite" Filter. An important step in making the "Micronite" Filter is Kent's "Jet-Blooming" Process. Specially designed machines separate the soft fluffy material by tremendous air-pressure... then compress the fibers into the familiar filter shape, in an intricate network of tiny channels which refine smoking flavor. The result is the famous "Micronite" Filter—with a free and easy draw that brings through the true tobacco taste from Kent's blend of the world's finest tobaccos. That's why you'll feel better about smoking, with the taste of Kent. A PRODUCT OF P. LORILLARD COMPANY • FIRST WITH THE FINEST CIGARETTES • THROUGH LORILLARD RESEARCH © 1961, P. Lorillard Co.