The Coral Gables Times

CLIP & SAVE Things You Never Knew Until Now About Newspapers

The people who read newspapers do not understand them. Strangely this has always perplexed many of the publishers of newspapers, though we don't think it need to. Simply, readers have never been educated by us, the newspapers, about contents. Here are a couple of points to remember. They pertain specifically to this newspaper but generally are applicable to most of our industry: 1. The news columns are intended to contain facts, not opinions, unless the opinions are attributed by the reporter to someone. The reporter is not entitled to state his own views except in certain instances and those are defined. See 3-B, 3-C and 4 below. 2. A by-line on a news story does not mean that the person who wrote it agrees with what the subject quoted has said (although he may). Neither does it mean that the writer is given license to say what he personally thinks. Generally, by-lines appear on stories which have required great professional skill on the part of the reporter. Most frequently they appear on human interest stories, known in the newspaper trade as "feature stories." 3. The editorial page of a newspaper is distinct from the news columns elsewhere in the paper. Remember these points: 3-A. The editorials are traditionally unsigned and appear in most papers on the lefthand side of the page. The editor is responsible for their content though he may not have personally written them all. Virtually all editorials in The Times are written by the editor, however. 3-B. Personal columns appearing on the editorial page, and elsewhere in the paper, are signed by their authors. Frequently, their opinions may disagree with the editor's. This is as it should be. It does not indicate a schizophrenia in the editor, merely that he encourages dissenting opinions. Such dissent has nothing to do with the paper's stated editorial position. Such commentary is simply a differing, contrary opinion. It does not suggest a divided house for only the editor speaks for the house. 3-C. Do not confuse the fact than a man writing a signed column on the editorial page with opinion in it has such a right when he is writing in the news columns elsewhere in the paper (see No. 2 above). He may fill different roles in separate articles but is expected to keep them separate. It is supervising editors' jobs to insure they are kept apart. 4. Occasionally, the news columns will contain a "what this means" kind of story. When this happens, there frequently are opinions of the writer mixed with the facts. Such a story should plainly bear the notation that it is an interpretive one. 5. Nobody pays for items appearing in the paper. All news and pictures are run free of charge in The Times. 6. Advertisers get no special consideration from the news department. Their money buys one thing: advertising space. If value is not received there, they should withdraw their patronage. The fact that they spend money in one department—unlike most other businesses—does not entitle them to one scintilla of consideration not granted a non-advertiser. 7. The fact that some paragraphs of stories are in bold face type does not place special emphasis on the portions so treated. In this newspaper, and many others, it is an arbitrary device used to break up the dullness of long stories. However, bold faced or italicized words or phrases are frequently used in personal columns or editorials to add editorial emphasis.

Mel Greene, formerly located in West Miami, is opening the Mel Greene Studio of Photograph at 163 Aragon Ave.

FOR INFORMATION ON THIS SECTION CALL HI 3-1661

DANCING

A class in Ballroom Dancing for adults will begin Nov. 9 through Dec. 15. The lessons will be given Friday evenings from 8 to 9 p.m. in Room 100. Bruce Brown is the instructor and the fee is $7 for six weeks.

FLOWER CLASS

Belle Ochiltree will teach a class in Flower Arranging on Friday mornings when 20 students register. The fee for this class is $9 for eight consecutive weeks, and the students have to supply their own materials. Further information regarding this class or any other one may be obtained by calling the Youth Center at HI 8-2567.

BALLET

Ballet exercise started Wednesday at 9:15 to 10:15 in Room 206. Fee is $4.50 for six lessons. Janice Cameron, instructor, also conducts Slimnastics on Wednesday at 10:15, and Friday at 10. Slimnastics fee is 75 cents per time.

YOUTH CENTER ACTIVITIES

Mah-Jongg lessons will be given at the Center for all members who are interested in this game and would like to know how to play. The lessons will be free to members but anyone else interested in learning can get a special membership for the class.

BISCAYNE EXTERMINATING SERVICE

Highland 6-6401 3555 S.W. 29th Terr. Miami

IN SOUTH MIAMI IT'S Lindy's

RESTAURANT & DELICATESSEN "For the Finest in Eating" 1555 SUNSET DR. PHONE MO 7-3535

South Dade Business Review

Rolfes Optical Dispensary Who Has The Most Wonderful Eyes In The World?

Who Has The Most Wonderful Eyes In The World? Could it be Elizabeth Taylor whose eyes are so beautiful? Maybe Roger Maris' name comes to mind, since he must see exceptionally well to hit the ball coming toward him at such high speed. Or perhaps you'd vote for some great research scientist whose eyes are so vital in solving important problems. Or is it YOU? Look into the mirror. Surely THOSE eyes are, for you, the most wonderful in the world — the only pair you will ever have. Did you ever stop to think how wonderful they really are? You can see an airplane high in the sky, or the details of a photograph held in the hand. And today, in 1962, your chances for a lifetime of good sight are the best yet! The science of eye care has made great gains, and your ophthalmologist is better equipped than ever before to protect your vision. But it is up to YOU to take full advantage of this fact! Mr. Rolfes, at Rolfes' Optical Dispensary, 2340 Galiano in Coral Gables, has some worthwhile suggestions for how to go about taking care of one's eyes, especially children's eyes. 1. Have your children's eyes examined regularly — and begin even before they enter school. Did you realize that one out of every four school children is in need of eye care? 2. Guard against accidents. Don't let small children play with pointed sticks, air rifles, or sharp pencils. There are still far too many such mishaps every year. 3. Visit your ophthalmologist at least every two years. Many adults over forty are losing vision every year from such eye diseases as glaucoma — and do not realize it. Yet blindness can often be prevented if proper treatment is given early enough. 4. Practice good eye habits. Use good light and proper reading posture. Teach children never to rub their eyes with dirty hands. Once you have had your eyes examined, if glasses have been found advisable Rolfes can fill your prescription and help you make the selection of an attractive frame, one that will do the most for your individual face. He has studied how to bring out good features and minimize poor ones by the proper choice of a frame — a modern method called "Proscopic Analysis." Or if you'd like to try contact lenses, he will fit them for you. Properly made and used, contact lenses are both comfortable and practical as many people in public life have found out. Even if you are not a movie star or a Senator, you and your friends might be surprised at the change in your appearance when you switch to contact lenses. A housewife who is forty and looks it, will still be forty — but she may suddenly appear to be much more youthful. You owe it to yourself to first find out what modern eye care can do to improve and preserve your eyesight. Then look into what modern optical services can do to improve and preserve your appearance!

THINKING XMAS GIFTS ? ? Kitty Canny PLANTS AND POTTERY

THINKING XMAS GIFTS ? ? CERAMIC CONTAINERS in varied styling, color and textures $149 to $1000 DECORATIVE HOUSE PLANTS REGAL LOOKING PATIO FOLIAGE adds beauty to any decor. $1.19 to $15.00 "GIFTS THAT LAST are LONG REMEMBERED" Kitty Canny PLANTS AND POTTERY CA 6-5061 Daily 9-5 PM 4038 S.W. 98 Ave. Sun. 11-4 PM (Just off Bird Rd.)

ACE LAWN MOWER SHOP

Sales Rentals ACE LAWN MOWER SHOP ALL KINDS of Lawn Equipment 2232 S.W. 32nd Ave.—HI 8-1618 SAW FILING Repairs Sharpening

The Skillet

We Are Recommended by No One but Our Customers The Skillet • Breakfast • Luncheon • Dinner Open Daily Except Sun. & Hol. Le Jeune at Giralda

Rolfes OPTICAL DISPENSARY

• Prescriptions Filled • Lenses Duplicated • Contact Lenses DISTINCTIVE STYLING BY FRANK ROLFES GUILD OPTICIAN Rolfes OPTICAL DISPENSARY 2340 Galiano HI 6-7793

DUPONT LUCITE Wall Paints

White & Standard Colors $589 Reg. $7.45 20% OFF ON DURALITE PAINT AND VARNISHES Red Bird Paint & Wallpaper 5738 Bird Rd. MO 5-3833

Coral Gables' Newest Music Store ALLEGRO MUSIC HOUSE

292 ARAGON AVE. (OPP. BUS TERMINAL) "Everything for the Musician" SHEET MUSIC • INSTRUMENTS • REPAIRS • INSTRUCTION CLASSIC MUSIC LIBRARY A SPECIALTY PHONE ORDERS SOLICITED. HI 4-8181 ALAN RESKIN

OPENING SOON Korey STUDIO OF LITE

IS COMING TO South Miami OWNED & OPERATED by Mr. and Mrs. Krasnow WATCH THIS COLUMN FOR GRAND OPENING

"Used but not ABUSED" SHARLET'S THRIFT HOUSE

"Used but not ABUSED" GOV. WINTHROP DESK, STAHMORE BRIDGE SET, AIR CONDITIONER, CHAIRS, SOFAS, SECTIONALS, DINING ROOM, BEDDING, TABLES, LAMPS, WROUGHT ALUMINUM SET, RATTAN, BEDROOM SETS ... ANTIQUES... BRIC-A-BRACS "TREASURES AND TRIFLES" SHARLET'S THRIFT HOUSE 6940 RED RD. 667-8414 Between So. Dixie & Sunset Drive

ACE RB VAN Lines, Inc.

SAMPLE OF RATES: From MIAMI TO: 2,000 LBS. | 4,000 LBS. Atlanta, Ga. | $163 | $207 Baltimore, Md. | 207 | 354 Brooklyn, N.Y. | 228 | 398 Chicago, III. | 233 | 408 Cleveland, Ohio | 222 | 386 Pittsburgh, Pa. | 217 | 376 Philadelphia, Pa. | 217 | 376 Washington, D.C. | 207 | 354 Ace RB Van Lines, Inc. 2136 N.W. 24th Ave. NE 5-6496