The Coral Gables Times

Where People come First ...for Saving with Security and Earning Power!

4 1/2 % PER YEAR ON SAVINGS Where People come First ...for Saving with Security and Earning Power! It's never too early to start saving regularly, in order to develop the qualities of thrift and self-reliance which are so important to every youngster and adult. And regardless of age, you'll find it pays to save where you enjoy both liberal dividends and the security afforded by the South's largest savings institution. More than 245,000 persons have entrusted their savings to FIRST FEDERAL, because they know their funds are protected by experienced, conservative management and by exceptionally strong reserves — which now exceed twenty-five million dollars. Too, these savers know that FIRST FEDERAL pays the highest dividends consistent with safety, and accounts are insured up to $10,000 by a permanent agency of the United States Government. Whether your account is large or small, you always will receive a warm welcome at America's Oldest Federal... where people come first. First Federal Savings AND LOAN ASSOCIATION OF MIAMI W. H. Walker, Chairman America's Oldest Federal... Largest in the South RESOURCES OVER 300 MILLION DOLLARS