The Coral Gables Times

Sears Own Claude Riviere Label Ushers in a New Fashion Era

Claude Riviere is a real person, a Parisienne with a talent for creating beautiful clothes which are at once easy to wear, long-lived, elegant and irresistably feminine. The Claude Riviere label marks those Sears fashions which reflect her influence and philosophy. It is good news indeed that this label is exclusive with Sears, where Sears pricing policy makes these good fashions so attainable! The space look in a basket-weave wool sheath. Black or light blue. Misses' sizes 8 to 16. 16.50 Silk-lined capeskin gloves in black or brown. 8-button length. $11 4-button length. $7 Mousse bubble hat (fur-felt and fur fibers) in white, peacock, coffee. $15 Tailored leaf pin with tassel. Gold-color metal. $3 plus tax Matching drop earrings. $2 plus tax Simulated pearl pin with gold-color filigree trim. $4 plus tax 12-row chain choker in gold-color Florentine finished metal. $5 plus tax Matching button earrings. $2 plus tax Top grain calf handbag with handsome gold-color clasp. Full leather lining. Black, otter, espresso or medium brown. $25 plus tax Important calf shoe has nipped square toe and vamp. Black or otter. 16.98 Fur felt Breton with tri-color crown. Blue with shades of blue, brown with beige to brown trim, all black. $10 Royal Purple hosiery ... mesh or plain knit Clingalon stretch nylon in shades especially selected for Claude Riviere fashions. 8-9 1/2 A, 9-10 1/2 B or 9 1/2-12 C. 1.35 pr. or 3 prs. for 3.75 CHARGE IT on Sears revolving Charge Account "Satisfaction guaranteed or your money back" SEARS HOLLYWOOD — Direct Phone TOLL FREE To } Miami BISCAYNE STORE WAbash 2-5220 Miami NORTHSIDE STORE WAbash 2-1162 AND WAbash 7-0600 MIAMI Biscayne Blvd. at 13th Street FRanklin 7-2481 CORAL GABLES Coral Way at Douglas Road HIghland 4-3511 NORTHSIDE N.W. 27th Avenue and 79th Street OXford 6-2121 FT. LAUDERDALE Federal Highway at Sunrise Blvd. JAckson 5-1611 HOMESTEAD Starred Items Also Available in Homestead CIrcle 7-7330