The Guide

Thursday, December 7, 1961, page 4 (of 19)

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ADVERTISING... ...the Greatest "Door-Opener" the World Has Ever Known!

FIRST, IT OPENED THE DOOR to the unique economic growth and prosperity of these United States... the development of free enterprise in contrast to the "welfare society" concept today endangering the world—and America. TOO, IT OPENED THE DOOR to new leisure, new comforts, new luxuries for Americans—stimulating desires, creating demands, enabling production of things we want at prices we can afford. BUT ADVERTISING DOES MORE than merely open doors. It is the greatest incentive stimulator known. It utilizes available techniques and facilities to get sound ideas into people's minds, and to persuade them to act upon such ideas. If you have a legitimate product or service to sell, a conscientious, experienced advertising agency will: 1. Study the product or service to discover its strong points, its weak ones. 2. Make an intelligent analysis of the existing and potential market for your product or service. 3. Determine your basic selling ideas and then translate these into a plan for profitable sales. Proven advertising media—like this particular newspaper—are not on trial. The burden of proof is upon those who conceive the message that appears. GOTTSCHALDT & ASSOCIATES, INC. ADVERTISING "South Florida's Most Experienced Advertising Agency" 2505 Ponce de Leon Boulevard Coral Gables, Florida Telephone HI 4-6739