The Times

New Richards Opens Today

Six months ago Richards Cutler Ridge store was just a sketch on a blueprint. Today, majestically modern and spaciously sprawled over 70,000 square feet of space, it is open for business. This beautiful suburban branch, which increases the growing Richards family to four, boasts the distinction of being the largest department store south of Coral Gables and the first major department store between Miami and Key West. Located in the south end of the mushrooming Cutler Ridge Regional Shopping Center, Richards southern-most branch is molded along ultra-modern lines. The rambling two-story structure is unusual in that it is made of pre-cast columns and beams. Designed by nationally known architect Meyer Katzman, whose fame extends from Florida to Southern California, Richards is an interesting study in architecture and color, from the outside as well as the inside. Directly in front of the main entrance, set in an island of concrete and flanked by a profusion of tropical foliage, lies a brilliant lighting will flood the store from the 2343 lamps in picturesque pool that is a bubbling kaleidoscope of color. The exterior, with its imposing facade, is typical of South Florida's modern architecture. The handsome main entrance of the building is a subtle contrast of color. A subdued beige shadowbox effect of block, outlined in white, is supported by square terra-cotta pillars. Entrances and exits to Richards can be gained through multiple glass doors at the front of the shopping area, the south side and in the rear facing the parking area. An additional doorway on the north side, toward the center of the building opens directly onto the mall, adjacent to the side entrance of W. T. Grant. Once inside, customers and onlookers alike will be warmed by a bevy of friendly colors ranging from greens and yellows to blues and lilacs. At the same time, they will be cooled by an elaborate system of air-conditioning which pumps, via two machines, a total capacity of 230 tons of cool air. the ceiling and cove. The intricate fixtures alone contain 829 lamps. Hanging from the dropped ceiling in scattered locations are some half dozen colorful murals—striking attention-getters all—depicting various aspects of suburbia. Like its downtown and 163rd Street counterparts, the Cutler Ridge branch will be completely stocked in merchandise that is the finest in quality, value, as sortment and fashion. The new Richards will house a complete line of ready-to-wear for men, women, children and infants. It has a Scout department for boys and girls; accessory divisions including handbags, jewelry, hosiery, neckwear and gloves; a candy department; stationery and notion counters; records; a gift department containing china, silverware and lamps; major and minor appliance departments; draperies; domestics; sewing machines; piece goods and toys. Nearly 20 percent of the 58,000 square feet of selling space is devoted to furniture, bedding and carpeting. Upon entering the magnificent new building, customers will find all departments readily accessible. They will find, too, that 80 percent of the merchandise is available for easy customer selection and convenience. A steady flow of merchandise will stream into the Cutler Ridge store from Richards central warehouse where it will be transported by trailer truck three times daily. OPENING TODAY in the Cutler Ridge Regional Shopping Center is Richards Department Store. Richards, new store utilizes the latest architectural and construction techniques and will be air conditioned throughout. Cutler Ridge merchants and Richards have joined in a cooperative effort to observe to-day's opening.

YOU can drive your way to LOWER auto insurance rates

GOOD NEWS FOR ALMOST ALL LEGALLY LICENSED DRIVERS We believe we can show you how you can save on your auto insurance cost with a wonderful new "AUTO INSURANCE PLAN" Biscayne Insurance Underwriters 924 Ponce de Leon, C. Gables HI 5-1455 HI 5-0979 "MODERN INSURANCE AT A SAVINGS"

World's Finest Performing Portable

all new 19" SLIM PORTABLE ZENITH SPACE COMMAND REMOTE TV TUNING Just push a button TV comes on or goes off, turns sound on or off, changes channels HANDCRAFTED! Features Zenith's genuine handcrafted chassis with fewer service headaches. Cinelene darkened picture glass. Sunshine Picture Tube for sharper picture detail. New Zenith Target Turret Tuner. New Slim, Trim Classic styled cabinet in Sepia Brown color. 19" overall diag. picture meas. 172 sq. in. of rectangular picture area. THE PATIO MATE -- MODEL F-2214L $249.95 RADIO -- ROY'S -- TV 5527 SW 8th ST. MO 1-0823 Hours: Open 9 a.m. — 9 p.m. Wed. 9 a.m. — 1 p.m. Sat. 9 a.m. — 6 p.m.

Cutler Ridge Shopping Center Joins Richards For Opening

With all the fanfare of a Hollywood premiere, a real-life extravaganza will unfold this morning (Thursday, Oct. 13) and continue through Saturday (Oct. 15) to celebrate the opening of the new Richards store in the Cutler Ridge Regional Shopping Center. At 10 a.m. today Paul S. Walker, president of Richards' and Charles Scholey, manager of the Richards Cutler Ridge Store, will cut the ribbon to give South Florida residents a look at the first department store between downtown Miami and Key West. Richards at Cutler Ridge has focused this area as the hub of all South Dade. Five years of planning by Joshua J. Segal and David Blumberg have gone into the dream which comes true today as thousands converge on the 100-acre shopping center on U.S. 1 at Caribbean Blvd., just south of Perrine. Three action-filled days promising excitement at every turn, every hour on the hour are in store for the shoppers as events take place from early morning to long past the 10 p.m. store closing time. Activity highlights include: Spectacular fireworks 1961 Automobile Show South Dade Beauty Contest Art Exhibition Square dancing under the stars Teen-age dancing in the Community Center Building Gifts and prizes every hour Trip to the Caribbean on the S.S. Bahama Star Weekends on Miami Beach Free use of Hertz-U-Drive-It cars Free refreshments, free entertainmnut Radio broadcasts from the Shopping Center Exciting, thrill - packed amusement park Mr. Moke in person Sales receipts contest, $3000 for churches and clubs Free tickets to the Monkey Jungle Ample free parking for thousands and thousands of shoppers Extending in the welcome mat to Richards and joining in the gala celebration of the new store's opening are the 33 other stores in the Cutler Ridge Shopping Center.

Eggs contain "B" vitamins which promote pep and vitality, says the Florida Egg Commission.

Grand Prize Offered At Opening

Grand prize in the three-day grand opening extravaganza of the new Richards Department Store in Cutler Ridge Regional Shopping Center will be an eight-day cruise for two to the Caribbean, aboard the S.S. Bahama Star, the largest cruise ship sailing from Miami. This luxury cruise ship offers superlative accommodations and a full program of shipboard entertainment, in delightful surroundings. A hand-picked crew of continental officers and seamen provide unsurpassed service. The lucky winners will have a fun-packed entertainment schedule arranged by the cruise director and staff, said Irving Wolf, president Cutler Ridge Merchants Association. The ship is entirely air conditioned. Travelers may enjoy a leisure hour on the sun deck or in the cocktail lounge, while away time in a well-equipped reading lounge, spend delightful evenings in the dance salon, and enjoy wonderful meals in the ship's spacious dining room. Winners of the cruise will leave Miami at 1 p.m., Monday, Nov. 21 and land at Port Antonio at 11 a.m. Wednesday. After a day of sightseeing, they'll leave at midnight for Montego Bay, where they will be able to stop and sightsee for 16 hours. Friday Kingston, Jamaica, Saturday Port-Au-Prince, Haiti and Sunday Nassau, Bahamas. The ship docks in Miami at 9 a.m. Tuesday, Nov. 29.

PARK FREE FLORIDA NATIONAL Bank at Coral Gables

PONCE DE LEON MIRACLE MILE MEMBER: FEDERAL DEPOSIT INSURANCE CORPORATION FEDERAL RESERVE SYSTEM • FLORIDA NATIONAL GROUP