Coral Gables Historical Archive
The Times
Thursday, January 12, 1961, page 18 (of 24)
The page
The text of this pageRead by computer from the scan, so some words may be wrong. The page picture is the original.
Gableite Given Post With Eastern Air Lines
HECTOR CRUZ Hector Cruz, formerly of Intercontinental Hotels and for more than 20 years in airlines management positions in the United States and Latin America, has been appointed manager, Latin American Interline Sales for Eastern Air Lines, it has been announced. In his new position Cruz will represent Eastern in the promotion of sales through travel agents and airline personnel throughout the Caribbean, Central and South America. Cruz has been in aviation since 1937 when he joined Pan American World Airways. Cruz is a native of Key West, the grandson of Spanish emigrants who settled in Key West nearly 100 years ago when that city was the only sizable community in South Florida. After graduating from Key West High School, he studied at the University of Miami and was graduated from the Alexander Hamilton Institute, New York City. He is a member of the Lions Club, a former Costa Rican Vice Consul and past director of the international affairs department of the Chamber of Commerce in Miami and is a member of the Coral Gables Country Club. He has traveled extensively throughout the Western Hemisphere, the Orient and Europe and is well known in aviation circles in Latin America where he has frequently been a speaker at travel conventions. Cruz will be based in Miami. He and his wife and daughter live at 715 Anastasia Ave.
Gableites Purchase Cosmetics Company
Mr. and Mrs. Roger H. Williams, 1530 Zuleta, have purchased Kathryn Carter Cosmetics, a Miami company engaged in the manufacture of "personalized" cosmetics. Formerly owned and operated for many years by the founder, Kathryn Carter Herwig, the business consists of formulas for seven skin-care applications and the complete laboratory. Clientele of the business is strictly mail order.
GABLES HEARING CENTER
Specializing in Repairing All Makes Batteries and Molds ZENITH Living Sound HEARING AID GABLES HEARING CENTER 2421 Galiano HI 5-3231 ZENITH LIVING SOUND
Book On Furniture Pitfalls Is Popular
Nationwide requests for copies of their publication, "Furniture Confidential," have spurred Modernage Furniture into rushing the latest printing of the booklet to completion. An article in the national periodical, Home Furnishings Daily, appearing Dec. 30 under the by line of staff writer Larry Cafiero is credited for the influx of requests for copies, according to Martin E. Feinman, president of Modernage. Written in down - to - earth style in layman's language, "Furniture Confidential" is designed to alert the consumer public to the malpractices of unscrupulous merchants by pointing out the pitfalls that threaten the unwary customer. "We feel that we're doing a real service to the buying public," said Feinman, "in warning them against such things as phoney 'Going Out of Business' sales, so-called 'wholesale' operations and other unethical practices that result in the consumer wasting money on inferior merchandise. No reputable businessman will condone an action that makes 'suckers out of honest folks." Nearly 100,000 copies of "Furniture Confidential" have been distributed through Modernage showrooms in Miami, Coral Gables, Fort Lauderdale and West Palm Beach. Many have been mailed in response to requests arising from newspaper ads and the company-sponsored television movies on Modernage Theater. The booklet is free, and contains no mention of Modernage other than on the cover.
Construction For Telco Credit Union To Begin
Construction of a new main office building for Tropical Telco Credit Union will start soon at 25 Giralda Ave.. The location is directly across from the Elk's Club. A modern one story building with 5000 square feet of space will be built on a lot 100x100 feet, leaving ample room for parking for members in the rear of the new building. The present building, located at 310 Alhambra Circle, which was completed early in 1954 with only 2100 square feet of space, will be placed on the market for sale. According to a spokesman, considerably more facilities can be provided for members at the new location with less cost than any remodeling or building addition to the present building. With the enormous growth of both the Credit Union and the Telephone Company in South Florida, the design of the new building and its location will enable the Credit Union to expand, when cost. At the end of October, necessary, at a mimipum of 1960, Tropical Telco's assets were in excess of $3,300,000 with over 7000 members. The new building, designed by R. J. Schneider, Architect, is scheduled for completion early in 1961.
DO YOUR PARTY GOING IN "Fitting" STYLE
WITH A STRAPLESS FOUNDATION BRASSIERE AND PANTY GIRDLE COME IN FOR A FITTING AT YOUR FAVORITE CORSET SHOP THE CORAL CORETIERE 3550 CORAL WAY HI 8-8713 Augusta Johnson
ADD A ROOM & BATHROOM TO YOUR HOME PRICED LOW
CALL FOR FREE ESTIMATE MIAMI HI 4-6126 HOLLYWOOD FT. LAUDERDALE JA 3-6464 RICHHEIMER-MILLER HOME MODERNIZERS ON THE TRAIL • 5574 S.W. 8th ST.
Nathan Machtey Joins Ad Agency
MARTIN FEINMAN Appointment of Nathan Machtey as art coordinator for Bishopric - Green - Fielden, Inc., Miami advertising agency, has been announced by Karl Bishopric, president. Machtey, 53, is a veteran magazine illustrator, having served 15 years on such leading national publications as Saturday Evening Post, Good Housekeeping, Woman's Day and Colliers. The new B/G/F staffer has been active in the local advertising field since coming to Miami from New York 12 years ago. Machtey, a graduate of Pratt Institute in Brooklyn, N. Y., lives with his wife, Ethel, at 4435 SW 13th St. They have two children, Benita, a sophomore at the University of Florida, and Michael, a student at Coral Gables High.
New Cushman Scooter Dealer Is Authorized
Garden Supply Cushman Motor Scooters of 9507 Bird Rd has been selected as the newest authorized dealer for Cushman Motor Scooters. A complete line of repair parts has been stocked and service to all makes and types of motor scooters will be provided. Garden Supply Cushman Motors is open from 8:30 a.m. to 6 p.m. Monday through Saturday and on Sunday to 1 p.m. A new modern drive-in repair shop has been added in the rear of 9507 Bird Road.
Gables Jewelry Store Has Burglary Loss
More than $1300 in jewelry was reported stolen from Ringer's Jewelry, 2309 Ponce de Leon Blvd., sometime before 1:12 a.m. Jan. 6. Among the missing items were 12 men's rings valued at $900, three men's wrist watches worth $300, two tie racks, a cigaret lighter, two sets of cuff links, a travel clock, a money clip and a gold pen knife. Coral Gables said the burglar broke a window to gain entry into the place of business.
LEAVING TOWN? PLAN A TRIP? AUTO STORAGE
We care for your car and contents ADT Protection — U.S. Customs TURNER'S STORAGE WAREHOUSE CO. 601 SW 8th STREET FR 4-8532
MIAMI'S OLDEST EXCLUSIVE DRY CLEANING PLANT
Parisian CLEANERS 129 West Flagler St. PH. FR 4-6129 PICKUP AND DELIVERY SERVICE
Visit your Teen House
"a complete wardrobe of fashions" for the pre-teen girl 34 Miracle Mile Phone HI 5-1717
Dorothy May Dance Studio
5749 SW 8th St. (upstairs) Wishes to announce the opening of a Branch Studio at Above Address. Register Now For Class in: Ballet — Tap — Modern Jazz — Acrobat Learn for Grace, Health or Professional Career For Information: Call Main Studio 21 Ponce de Leon—HI 6-2036 Branch Studio: 5749 SW 8th St.—MO 7-7161 Mon. or Thurs.
Enjoy full housepower for Convenience, Efficiency and Economy
If your lights dim when appliances start, or your TV picture shrinks, and fuses often blow, and your home is cluttered with extension cords—what you need is full Housepower! And that means 100-200 amp electric service, with the right size wires leading into your house, and plenty of circuits, outlets and switches. Yes, full Housepower is your power to Live Better Electrically—today and tomorrow. Full Housepower makes your home... CONVENIENT—because you can use several electrical appliances where and when you want them—arrange your furnishings and lamps as you wish—and always find an outlet handy. EFFICIENT—because lights and appliances will get their rightful share of electrical energy. Lights will be brighter. Appliances—such as toaster, roaster, waffle iron—will heat up properly and give better results. ECONOMICAL—because you will be able to install major electrical equipment now—or later—with little or no additional expense for wiring. SEE YOUR ELECTRICAL WIRING CONTRACTOR FOR A FREE CHECK-UP NOW! there's no Match for Electric Living FLORIDA POWER & LIGHT COMPANY HELPING BUILD FLORIDA. MEDALLION HOME LIVE BETTER ELECTRICALLY