The Coral Gables Times
Thursday, April 5, 1962, page 57 (of 60)
The page
The text of this pageRead by computer from the scan, so some words may be wrong. The page picture is the original.
Suburbia Today's Cross-Country Shopper
New Type Adjustable Dress Form Gives A Full Length Skirt Form And Hem-Measurer! ONLY $3.98
NEW 1962 Model of the DRESS FORM USED BY 500,000 HOME SEWERS and PRAISED by the editors of VOGUE PATTERN BOOK, LOOK, McCALL'S PATTERN BOOK By DOROTHY WARING, Fashion Editorial Writer RECENTLY I saw an eye-opening preview demonstration of the new 1962 Universal Dress Form. I saw it provide sewing shortcuts and do things I never dreamed a dress form could do. Women who swear by the previous model — and over half a million bought one — will have cause to be really enthusiastic when they see this one! Skirt Form and Hem-Measurer First of all, this dress form is the only one I've ever seen that gives you a full-length, completely adjustable skirt form and hem-measurer, too. What a boon when you're making or shortening skirts! You simply slip the skirt on ... pin up the hem, following a line of measurement points at the skirt-length you want ... then stand back and look! Instantly, you see how the skirt will look on you because the form's measurements are your measurements. No longer will you have to rip out seams or re-do hems because a skirt hangs too high in front or sags in the back. Takes Guesswork Out of Sewing Perhaps the biggest thing about this dress form is that you can make it "gain" or "lose" when you do — thanks to its simple adjustments that let it duplicate all your basic measurements. Women who have used some of the more expensive forms know how they have to rip and re-sew in order to fit clothes on them. But not with this new time-saver! Because it is bendable and flexible, you simply bend in the shoulders to slip a dress on. This saves hours of needless work. The real satisfaction, however is when you put the dress on yourself! You have the thrill of seeing a "custom-fitted look," just as though your dress had been made for you by your favorite seamstress! Saves time, temper, tears . . . a dozen ways Every woman knows it's the needless mistakes, the temper-provoking extra work and the petty exasperations that take the fun out of "making your own." Believe me, ladies, this new form is so virtually mistake-proof it puts the fun right back into making your own clothes. With it, you can quickly make your too-tight or too-loose clothes really fit like new again. You can remodel last year's alterable suits and dresses into chic new Spring fashions. You can even make yourself a brand new Spring wardrobe . . . and do it in much less time than it usually takes! With a terrific saving in dollars, too! Completely Adjustable Imagine this! You can widen or take in the diaphragm ... even raise, lower, flatten or fill out the busts individually! It comes with a separate belt-fitter that adjusts to duplicate your own midriff. In fact, all the form's measurements adjust to duplicate your own measurements so exactly that whatever fits it will also fit you! Made of unwoven fabric bonded to sturdy Kraft stock, this is one dress form that's both light-weight and durable. It stands on its own "skirt" — requires no extra costly stand! Yet when not in use, its nine sections fold out flat and tuck away in a bureau drawer. 30-Day Home Trial Previous models of this remarkable dress form have won editorial praise from such distinguished magazines as VOGUE PATTERN BOOK, LOOK, AMERICAN MAGAZINE and McCALLS PATTERN BOOK. Yet for the same low price of only $3.98, this new 1962 model is vastly superior — and much easier to use! We know you will be truly delighted once you try it. This is why we are making this generous trial offer. Mail the coupon today. Use the dress form for a full month. Then if you can honestly bring yourself to part with it, we'll mail you a full refund . . . Don't put it off. Be the first in your area to own a new 1962 Universal Dress Form! New Universal dress form, perfected by former Hollywood dress designer, provides many work-saving short-cuts First Dress Form with Full Length Skirt adjusts to "gain" or "lose" when you do. Being bendable and flexible, dresses slip on and off without opening seams. You save needless hours of sewing time. Custom fit is guaranteed or no cost. The only full length dress and skirt form you can use together or separately. You can hold the upper section right in your lap to fit a blouse. For fitting belts and skirts, you need use only the belt and skirt section. Special feature allows you to measure hems with-out the aid of a hem marker. SEND NO MONEY — MAIL COUPON NOW HARRISON HOME PRODUCTS CORP., Dept. 4-ST 250 Passaic Street, Newark, New Jersey Please send me the new 1962 UNIVERSAL ADJUSTABLE DRESS and SKIRT FORM in my size for 30-DAY home trial. If it does not help me make my too-tight and too-loose clothes fit like they did when new again . . . and help save me many hours of sewing time in making my own suits and dresses . . . then I may send the form back within 30 days for a full refund. [ ] SEND PREPAID. I enclose $3.98 to save all C.O.D. postage charges. Full money-back guarantee. [ ] SEND C.O.D. with same money-back guarantee. I will pay postman $3.98 plus C.O.D. postage. NAME | ADDRESS | CITY | ZONE | STATE Now Only $3.98 COMPLETE! MY MEASUREMENTS TAKEN OVER FOUNDATION GARMENTS ARE: BUST | WAIST | HIP | DRESS SIZE | Canadian Customers $4.98 | Order From: Harrison Home Products Ltd., 539 King St., W., Toronto, Ontario