The Times

Taste Science Breakthrough Brought To 100's Smokers.

'Enriched Flavor' process applied to new low tar 100mm cigarette with striking success. Only MERIT has the 'Enriched Flavor' process. A way of packing tobacco with extra flavor without the usual increase in tar. MERIT created a whole new taste standard in low tar smoking. Now that same taste science has produced a 100mm cigarette. MERIT 100's. Only 12 mg. tar. Yet smokers actually like the taste of MERIT 100's as much as higher tar 100mm brands. Test Data Conclusive New 12 mg. tar MERIT 100's were taste-tested against a number of major 100mm brands ranging from 17 mg. to 19 mg. tar. Thousands of smokers were tested.* The results: overall, they liked the taste of MERIT 100's as much as the higher tar 100mm brands tested. MERIT and MERIT MENTHOL. King Size and new 100's. The taste barrier for low tar smoking has been broken again. MERIT & MERIT MENTHOL: KINGS & 100's. MERIT 100's © Philip Morris Inc. 1977 Kings: 9 mg 'tar,' 0.7 mg. nicotine — 100's: 12 mg: 'tar,' 0.9 mg. nicotine av. per cigarette by FTC Method. *American Institute of Consumer Opinion. Study available free on request. Philip Morris Inc., Richmond, Va. 23261. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.