The Coral Gables Times

Thursday, November 15, 1962, page 29 (of 64)

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Life's protein is 100% as useful as the protein in meat and milk THE MOST USEFUL PROTEIN -ever in a ready-to-eat cereal!

I'M A USEFUL PROTEIN, I'M IN Life, QUAKER'S NEW OAT CEREAL! KIDS, YOU CAN MOUNT ME ON CARDBOARD, CUT ME OUT AND STAND ME UP! FOLD FOLD Life's protein is 100% as useful as the protein in meat and milk THE MOST USEFUL PROTEIN -ever in a ready-to-eat cereal! There's a big difference in protein Some proteins are "lazy." Can't build your body. Lack the right amount of certain protein elements. Some proteins are "hard working." They build the body. You need working, useful proteins every day. Now from oats, nature's richest protein grain, Quaker brings you Life with useful protein. Even before you add milk, Life's protein is 100% as useful as the protein in meat and milk. Enjoy Life! Kids love the sweet, toasty oat taste. Mothers love the protein build-up Life gives (and the way kids eat it up). Everybody loves Life's special protein-useful protein... You'll Love Life! NOW THERE ARE 2 GREAT OAT CEREALS-QUAKER OATS AND Life! The Quaker Oats Company