Coral Gables Historical Archive

The Coral Gables Times

Thursday, November 15, 1962, page 64 (of 64)

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The most precious gift of all

bringing up baby,® hints collected by Mrs. Dan Gerber, mother of 5 The first time your baby is laid in your arms is a magic, mystic moment you'll treasure a whole life through. Suddenly you know this sweet and sleeping smile is truly yours. Suddenly you know something of the deep, bright meaning of life... in this greatest gift of all, your baby. Food for thought. If you and your doctor have decided to bottle-feed baby, you may want to ask him about ModilacTM... the Gerber Baby Formula. This special milk formula, which really looks and tastes like milk, is adapted to babies' nutritional and digestive needs; provides nourishment comparable to mother's milk. No mixing needed. All you do is add the amount of water your doctor specifies. Crying communique. Crying is a perfectly natural part of a baby's life. It's the only way he can tell you he's hungry... lonely... has a bit of air-bubble trouble, etc. With patience and perception you'll soon learn what most cries mean. Solid dietary data. Several weeks after birth your baby's supply of iron diminishes. That's one of the reasons doctors usually recommend specially prepared baby cereals as the first solid food. Gerber Cereals are enriched with a special kind of iron that's easily absorbed by babies. They're also enriched with calcium and B-vitamins to provide further nutritional benefits. Sandman statistics. Sleep patterns, like all baby behavior patterns, vary. Some babies simply need more sleep than others. But generally speaking, these are the sleeping "norms": • First 2 months—most of the time, except when being fed or bathed. • 2 to 3 months—18 to 20 hours. • 4 to 5 months—16 to 18 hours. • 6 to 12 months—12 hours at night, morning and afternoon naps. Growth statistics. Your baby's biggest job the first year is growing. That's why he needs protein a-plenty to aid that growth. Gerber Strained Meats are high in protein, low in fat and extra-easy to digest. Made from selected Armour cuts, they're pure meat, with just enough of their own broth to insure a smooth, moist texture. Important: Gerber prepares over 100 baby foods—infant formulas, cereals, strained and junior foods—to meet your baby's nutritional needs. We're proud to say: "Babies are our business ...our only business!"® GERBER® BABY FOODS FREMONT, MICHIGAN