The Times

MERIT! Letters confirm low tar MERIT as taste science breakthrough.

"Read the advertisements, got in the car, went to the nearest store and bought 'em. Lit one up-fantastic-every word in the ad was true." -Ms. Beverly Fama Edison, New Jersey "I couldn't believe how good they taste and how low they are in tar and nicotine." -Ms. Roselyn Hall Minneapolis, Minnesota "In all the years I have been smoking, I had never changed brands, until Merit. Your new cigarette is a real winner!" -Mrs. Nunzio A. Barone, Jr. Metairie, Louisiana "I have tried all of the other low tar and nicotine cigarettes .... MERIT is the first one I have tried that has a full body and flavor to it." -Benjamin C. Cannon Jacksonville, Florida "You've done it; made a good-tasting cigarette, low in tar and nicotine. I've switched to MERIT!" -Mrs. Frederic Shaw Jenkintown, Pennsylvania "These things have so much flavor, it's very difficult to believe the nicotine and tar ratings, even though they're printed right on the package." -Thomas R. Zentner Cayuga, New York "Smoking MERIT is a pleasure. This cigarette has got what we've all been looking for." -Edward Levinson Columbus, Ohio "I had to write, as I feel your advertisement is right .... Good luck on Merit. I am convinced." -Sam Wengrow New Athens, Illinois "Man, was I surprised. This cigarette has taste. Your advertisements really mean what they say.... Thanks for doing the impossible." -John E. Ehrenberg Suitland, Maryland "I was amazed! I can't believe that a low tar and nicotine cigarette can taste so good." -J. Thomas Ellicott, Jr. North Palm Beach, Florida "Your MERIT has everything I want in a cigarette." -Frank Wolf Brooklyn, New York "I've tried all the low tar and nicotine cigarettes without finding a winner, until today.... MERIT is definitely a winner." -Mr. Raymond L. Rubin Milwaukee, Wisconsin "After reading your facts and figures, I decided to try MERIT. May I congratulate you on your accomplishment." -Mrs. Larry Rohovit Raytown, Missouri "MERIT. Never have I smoked a cigarette that I enjoyed more." -Byron Thomas Woodstock, Vermont "All that taste and low on tar too... With MERIT around, I won't be reaching for anything else." -Alan L. Vaughn Columbia, Missouri "Have tried a lot of other low tar cigarettes but they were dull. Merit is the best I've ever tasted. It's got flavor that last too." -Ted Pinski Toledo, Ohio "Verdict: FINALLY, a low tar cigarette with taste." -Bianca Doeschner New York, New York "The taste is outstanding.... I, for one, thank you for MERIT cigarettes. They are really refreshing." -Douglas B. DeMaris Minneapolis, Minnesota "Thanks for considering the people's taste rather than the manufacturers' gimmicks.... MERIT is a boon to smokers everywhere." -Ms. Sharon Kessler York, Pennsylvania "Thanks a lot for a cigarette that tastes like a cigarette instead of a lettuce leaf." -Linda Taylor Buffalo, Texas "MERIT is a great tasting cigarette and does not sacrifice good flavor because of lower tar and nicotine. I am suggesting MERIT to all my friends." -Percival L. Smith Saddle River, New Jersey "We tried every low tar cigarette on the market, to no avail.... Now we smoke MERIT. Great taste, great flavor!" -Mrs. Patricia Dworniczak Lansing, Illinois "And they said it couldn't be done. Someone has finally produced a fine cigarette with low tar, but excellent taste." -Miss Dolores Taylor Arlington, Virginia "What a great cigarette! My wife and I have both switched to MERIT, and three of our friends have tried our cigarettes and have also switched." -William Platter So. Plainfield, New Jersey "Thank you Philip Morris, for living up to your word! MERIT is truly the best-tasting low tar and nicotine cigarette I've ever smoked." -Terry Stewart Springfield, Ohio "I had not changed brands for many years until I tried MERIT.... Thanks for the lift in smoking." -Rex B. Little San Diego, California "MERIT has done the trick. Thanks a million for a very good-tasting low tar cigarette." -Mrs. Irene Dornfeld Westport, Connecticut "Today, I purchased a pack of MERIT cigarettes. Much to my surprise-it was great! Taste-satisfying. Aroma-great." -Robert M. Hornsby Topeka, Kansas "I've finally found a menthol cigarette with good taste and low tar. I wouldn't switch now for anything." -Beth Herbert Boston, Massachusetts © Philip Morris Inc. 1976 9 mg: "tar," 0.7 mg. nicotine av. per cigarette by FTC Method. Warning: The Surgeon General Has Determined That Cigarette Smoking Is Dangerous to Your Health.