The Times

Thursday, November 3, 1960, page 43 (of 63)

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There are precious secrets in VERMOUTH

As a refreshing appetizer, Americans are learning the joys of California Vermouths. Of course, California Vermouths, both Dry and Sweet, are the backbone of America's cocktail hour. But straight Vermouth, chilled for sipping, "on the rocks" or as a highball is an old-world tradition, steadily gaining in popularity. Try chilled Extra Dry or Dry Vermouth in a cocktail glass with an olive or lemon twist. Or California's Sweet Vermouth over ice, or as a highball. Many California Vermouth makers keep their precious formulas a secret.

For sophisticated living ... cocktails made with wine

Without doubt, cocktails properly made with wines from California are unequalled for smoothness and sophisticated flavor. They can make cocktail time your shining hour, the prelude to an enchanting evening. Here are a few suggestions. Many other delightful recipes are yours for the asking. Champagne Cocktail. Place a cube of sugar in champagne glass. Add 2 drops bitters. Fill with chilled California Champagne. Serve with twist of lemon. Port or Sherry Flip. Combine 1 egg, 1 tsp. sugar, 1⁄2 cup Port or Sherry with plenty of cracked ice in electric mixer or shaker. Mix well. Serve in 5 or 6 oz. glass with dash of nutmeg. Sherry Old-Fashioned. Put 1⁄2 tsp. sugar, 3 dashes bitters and 2 jiggers of California Sherry in old-fashioned glass. Muddle until sugar is dissolved. Add ice cubes, orange slice and cherry, if desired.

How California wines help you live better

When you plan your meals you vary the foods you serve from day to day. In this way you and your family enjoy the pleasures of different tastes and different types of meals. Just as this variety makes eating a pleasure, the many different wines of California can make dining a pleasure. Although many people prefer to serve Red California Burgundy with red meats and golden-white, fragrant California Sauterne with chicken or fish, there is no binding rule of service. Rose is in a class of its own. Pink in color, California Rose is a light-bodied wine that also goes with any food, any time.