The Coral Gables Times

Thursday, May 3, 1962, page 38 (of 73)

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LOOKS FROSTY ON THE ROLL - INVISIBLE ON THE JOB!! SCOTCH BRAND "Magic" Tape THE NEW TRANSPARENT SUPER TAPE

new! new! new! new! IT'S INVISIBLE! Looks frosty on the roll, but once you press it down, you hardly know it's there! It's the perfect tape for mending torn books, valuable documents or papers...wherever you don't want the mended part to show! YOU CAN WRITE ON IT! Takes pencil or pen—even typewriter—and blends in with the paper! Perfect for mending school notes, address books—anything you want to write on! That's "Scotch" Brand "Magic" Tape, the new transparent SUPER tape. IT RESISTS MOISTURE! Shrugs off dampness! "Magic" Tape is perfect for mending shelf paper, plastic tablecloths, appliance covers. IT'S PERMANENT! "Magic" Tape, the new transparent SUPER tape, lasts as long as the material it's taped on! For mending anything you want to stay mended. Does what no tape of any kind ever could do before! Won't change color, shrink or crack on the roll or on the job. For "Scotch" Brand "Magic" Tape, look for the green plaid - also available in commercial sizes for offices, schools and libraries. 3M MINNESOTA MINING & MANUFACTURING CO. WHERE RESEARCH IS THE KEY TO TOMORROW "SCOTCH" and the plaid design are trademarks of the 3M Co.