The Times

27 WEEKS OF TIME FOR ONLY $1.97

NOW OF ALL TIMES—with policy moves of the new Administration in Washington vying for attention with clamor and controversy abroad—take advantage of this opportunity to start reading TIME for not much more than a penny a day. At the outset of his term of office, President Kennedy will be making grave decisions—decisions that will affect your family and your future. Will atom tests be resumed? What about schools, and taxes? Will there be a summit conference—or a showdown on Berlin? In other news capitals around the world, there is quickened pace and urgency in the news. And nowhere is all the important news more clearly, accurately, vividly reported than in TIME. It explores the background and significance of events, builds insight and perspective on this rapidly changing world of 1961. One magazine—TIME—and you know what's being voted and planned and painted and played and shot into the skies. And why, and by whom. In issue after issue, TIME brings you the news of treaties and agreements and international meetings, of conferences and politics and economics—told as straight and clear and true as experienced, knowledgeable newsmen can make it. TIME also brings you the fascinating stories so easy to miss: intriguing items about people... fascinating breakthroughs in science... significant side-lights on business... amusing incidents that never break into the headlines. Here is just a sample of recent stories, to give you an idea of TIME's broad scope: ■ The stepped-up Red Chinese campaign in backward countries ■ Little-known and A-1: top notch small colleges ■ What are "non-books" and why are we reading more of them? ■ Where do we stand now in the space race? ■ Should we junk the electoral college? If not, why not? ■ Teaching-machines: a new kind of door-to-door product ■ The depressed-area problem: one way to lick it ■ What you can learn from the Mutual Funds experts ■ Is there new progress in the war on cancer and heart disease? ■ How goes the struggle for power in the Congo? ■ Why are medical costs up and medical care down? ■ Genius neglected in our schools: how can we save it? ■ Are we ready to abolish capital punishment? THIS INTRODUCTORY RATE will bring you TIME for less than 8¢ a week! It saves you $1.66 under the regular subscription rate, $4.78 under the newsstand price. Take advantage of this opportunity to try TIME for 27 weeks, and we think you'll never be without it again! So now—with so many great events making history in so many far-flung places—you owe it to yourself to start reading TIME every week. TIME is concise without sacrificing literary grace. It is inclusive without being dull. That's why TIME stands out in influence and esteem. That's why you should be reading it regularly. Send no money now. Just mail the postpaid card—now, while you're thinking about it.